#Japan #Japanese Sweets #Sendai #Van Gogh #Hagi no Tsuki

A Unique Collaboration You Can’t Miss

As the art world intertwines with culinary delights, the renowned Japanese confectionery, Hagi no Tsuki, is set to launch a limited-edition package inspired by Vincent van Gogh's iconic painting, Starry Night. Produced by Kashō Sanzen, based in Sendai, this collaboration will begin its sales on September 12, 2025, at the Museum Shop of the Tokyo Metropolitan Art Museum.

About the Special Edition

The Hagi no Tsuki dessert, celebrated for its soft, custard-filled center encased in a fluffy castella cake, symbolizes the beauty of the Miyagino sky, where moonlit nights showcase the splendor of blooming hagi (bush clover). The limited edition package not only promises a delicious experience but also provides an artistic visual tribute to the legendary artist. The collaboration caters to both art enthusiasts and dessert lovers, making it a unique offering that captures the essence of both worlds.

Alongside the purchase, customers will also receive a limited-edition original ticket file perfect for storing museum tickets, enhancing their visit to the exhibition.

Product Details

• - Product Name: Starry Night Hagi no Tsuki Special Package
• - Contents: 5 pieces
• - Price: 1,900 yen, including tax

About Hagi no Tsuki

The confectionery Hagi no Tsuki holds a special place in the hearts of the locals for its delicate yet rich flavors. Since its debut, Hagi no Tsuki has been a staple sweet in Sendai, designed to capture the beauty of the moon as seen against the backdrop of blooming hagi flowers. The delectable, creamy custard filling reflects the soft, moonlike essence, offering a taste of tradition blended with minimalist elegance.

Sales Information

• - Sales Locations:

- Tokyo Metropolitan Art Museum Shop
- Sales Period: September 12, 2025 – December 21, 2025
- Hours: 9:30 AM - 5:30 PM; extended hours on Fridays during special exhibitions until 8:00 PM
- Closed: First and third Mondays of each month; if a national holiday or compensatory holiday falls on these days, the closing day shifts to the following weekday.
- Online Shop: hmm.tobi-museumshop.com (Online sales will start in October.)

About Vincent van Gogh

Vincent van Gogh (1853-1890) is a legendary post-impressionist painter known for his bold colors and emotive subjects. Among his most celebrated works is Starry Night, created in 1889 during his stay at the Saint-Paul-de-Mausole asylum in Saint-Rémy-de-Provence. This painting represents Van Gogh's masterful exploration of color and form, firmly establishing its place in the art world as a pivotal piece of his legacy.

About Seiiichi Hayashi

Acclaimed illustrator Seiiichi Hayashi, born in 1945, has contributed his artistic flair to many brands since the launch of Hagi no Tsuki. With a notable presence in magazines like Garo since the 1970s and character designs like Lotte's Koume-chan, Hayashi's works encapsulate a delicate yet profound narrative, often likened to Takehisa Yumeji’s modern interpretations. His artistic journey represents a cornerstone in Japanese pop culture, making his participation in this collaboration a perfect alignment with Van Gogh’s ethereal themes.

Company Overview

• - Company Name: Kashō Sanzen Co., Ltd.
• - Head Office Location: 2-14-18 Ōmachi, Aoba-ku, Sendai, Miyagi Prefecture, Japan
• - Main Business: Manufacturing and sales of confections including Hagi no Tsuki, Royale Terrase, and Zunda Saryo, alongside research and development
• - CEO: Hidetoshi Tanaka
• - Year Established: October 15, 1947
• - Website: kashosanzen.co.jp
• - Official X: kashosanzen
• - Official Instagram: kashosanzen
• - Official TikTok: kashosanzen

This special collaboration is a delightful fusion of artistry and flavor, making it a must-try for anyone fascinated by the cultural interplay between art and culinary traditions.