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Spider-Man: Brand New Day Shatters Box Office Records

In a remarkable display of cinematic achievement, Sony Pictures’ Spider-Man: Brand New Day has set a new record as the highest-grossing film across CJ 4DPLEX’s innovative SCREENX and 4DX formats. Within just 33 days of its release, the film has grossed over $104 million worldwide, surpassing the long-standing record held by Avatar: The Way of Water, which raked in $103 million during its 228-day theatrical run.

The unprecedented speed with which Spider-Man: Brand New Day achieved this milestone highlights the increasing global appetite for premium cinematic experiences. With over 6.7 million admissions across 1,200 screens, the film achieved an impressive average occupancy rate of 40%, a clear indication of its overwhelming audience appeal. Moreover, it broke opening records in 36 countries for SCREENX and 22 countries for 4DX, showcasing the film's international success.

This film not only marks a commercial triumph but also the introduction of CJ 4DPLEX's Shot for SCREENX initiative. By collaborating directly with filmmakers throughout the production process, CJ 4DPLEX aims to enhance the storytelling experience. Director Destin Daniel Cretton and his team utilized SCREENX technology to create scenes that extend beyond the traditional screen, enveloping audiences in a dynamic visual spectacle.

“The global response to Spider-Man: Brand New Day has been extraordinary,” stated Steven O'Dell, President of International Marketing & Distribution at Sony Pictures. This partnership underscores how creative collaboration can enhance the viewing experience, making it more immersive and engaging for filmgoers.

According to Jun Bang, CEO of CJ 4DPLEX, the success of Spider-Man: Brand New Day is unprecedented. “To achieve this record in just 33 days is truly remarkable. This collaboration with Sony Pictures marks a significant evolution in our process, demonstrating the potential of integrating premium formats into filmmaking.”

Don Savant, CEO of CJ 4DPLEX Americas, added that this record showcases the unique opportunities that premium formats provide within the theatrical ecosystem. Studios and filmmakers can utilize SCREENX and 4DX to present their blockbuster films innovatively, increasing excitement and driving higher box office revenues. For exhibitors, these formats offer an experience that audiences are eager to embrace, often at a premium price.

Spider-Man: Brand New Day offers a fresh take on the famous superhero’s journey, exploring the themes of memory, transformation, and resilience. As Peter Parker grapples with his identity in a world that has forgotten him, a new, unseen menace threatens his city and loved ones. This film reinvigorates the franchise while staying true to the essence of the beloved character.

Directed by Destin Daniel Cretton and written by Chris McKenna and Erik Sommers, the film features a star-studded cast including Tom Holland, Zendaya, Sadie Sink, and others. Produced by Kevin Feige and Amy Pascal, this film embodies a collaborative effort that leverages both innovation in technology and storytelling.

With the continued popularity of SCREENX and 4DX, CJ 4DPLEX is poised to further redefine the moviegoing experience, immersing audiences in a way that traditional cinematic presentations cannot replicate.

Spider-Man: Brand New Day is currently showing in theaters worldwide, making it a must-see for fans and newcomers alike seeking a captivating, multi-dimensional cinematic experience.