ATL Grad, LLC Welcomes CB Smithwick as New Strategic Partner to Enhance Growth

ATL Grad, LLC Welcomes CB Smithwick as New Strategic Partner

ATL Grad, LLC, a prominent provider of graduation and recognition products and services based in Atlanta, has announced exciting news regarding its strategic growth initiatives. The company has appointed CB Smithwick as a new partner, a move that aims to strengthen its market position and expand its service offerings. This partnership signals a fresh chapter in ATL Grad's mission to revolutionize the graduation industry.

Brad Shea, Managing Member of ATL Grad, expressed his enthusiasm about the addition of Smithwick to the team, stating, "We couldn't be more excited and optimistic about the future with CB. His wealth of experience, significant relationships, and access to invaluable resources will undoubtedly enhance our offerings. With our robust industry foothold and the unwavering loyalty of our clients, we're poised to achieve unprecedented growth over the next two years."

CB Smithwick brings a wealth of experience to ATL Grad, having built an impressive resume throughout his career. His professional journey began after serving in the United States Army, where he transitioned into the business world at BellSouth (now ATT) as a B2B Account Executive. He quickly climbed the ranks to management positions, demonstrating his exceptional skill set and leadership abilities.

Smithwick's entrepreneurial spirit led him to establish Raise Company, LLC, a digital consulting agency located in Atlanta. His client roster included a diverse range of reputable organizations, such as Adobe Systems, the United States Army, Taco Bell (YUM! Brands), and Hewlett-Packard, among others. This extensive experience provided him with the expertise necessary to navigate complex business landscapes and drive meaningful results.

In addition to his consulting agency, Smithwick founded Koopedia, a start-up that disrupted the marketing landscape. Koopedia's unique approach focused on aiding small business owners in launching and expanding their ventures through hyper-local marketing strategies. Unlike traditional marketing companies, Koopedia allowed consumers to cover the costs of promotions through small transaction fees, enabling small businesses to keep more revenue. This innovative model garnered significant attention, resulting in a feature in TechCrunch, highlighting Koopedia's remarkable growth.

Eventually, Smithwick acquired full ownership of Koopedia in 2013 after successfully buying out his partner. The company's success was eye-catching, prompting negotiations for the acquisition of its intellectual property. CB Smithwick’s decision to hand over Koopedia's assets was driven by a desire to return to his core passion: helping small businesses thrive.

In his new role at ATL Grad, Smithwick plans to apply the same strategic thinking, resourcefulness, and drive that marked his previous endeavors. He stated, “As a partner, I will immediately apply the same intellect, strategy, resources, and grit to the goals of ATL Grad as I have in every other venture or project I've been a part of. If you're on the receiving end of that, plan accordingly.”

This partnership is crucial for ATL Grad, particularly as the company aims to enhance its impact within the graduation and achievement sectors. With Smithwick onboard, ATL Grad is optimistic about the future and the potential for significant growth as they seek to innovate and adapt their services for the rapidly evolving market.

As ATL Grad moves forward with this exciting partnership, they look forward to solidifying their reputation as leaders in the graduation industry. The company is committed to delivering unparalleled service and products to ensure that graduates receive the recognition they deserve, combined with the expertise and vision that CB Smithwick brings.

About ATL Grad, LLC

ATL Grad, LLC specializes in providing comprehensive graduation and recognition products and services that celebrate the achievements of graduates. Founded and managed by Brad Shea, an industry veteran with over 18 years of experience, ATL Grad is dedicated to helping individuals commemorate their scholastic milestones with dignity and pride. Their commitment to innovation and customer satisfaction sets them apart in a competitive landscape.

For inquiries, you can contact:
CB Smithwick
Partner, ATL Grad, LLC
Email: [email protected]
Phone: 404-615-7702