Premium Guard Inc. Recognized as E-Commerce Vendor of the Year by Advance Auto Parts for 2025

Premium Guard Inc. Named 2025 E-Commerce Vendor of the Year

On January 12, 2026, Premium Guard Inc. (PGI), a leader in the automotive filtration industry, was honored with the title of 2025 E-Commerce Vendor of the Year by Advance Auto Parts. The accolade was presented during the annual vendor appreciation and leadership kickoff event named Accelerate, held in vibrant Orlando, Florida on January 5th.

This prestigious award underscores PGI's exceptional collaboration and robust performance across digital platforms. As part of the criteria for this recognition, PGI displayed superior execution in providing seamless customer experiences and high-quality content. Their dedication to online excellence has made a significant impact on Advance Auto Parts' e-commerce ecosystem, ensuring a best-in-class shopping experience for customers.

PGI's commitment to enhancing its digital presence is evidenced through continual investments in digital merchandising and product data. This focus has led to the development of advanced digital assets that streamline online shopping. By prioritizing accurate data and customer-driven execution, PGI has effectively reinforced Advance Auto Parts’ operational capabilities.

Ty Nilsson, Executive Vice President of Sales at Premium Guard Inc., expressed gratitude for the recognition, stating, “We are honored to be recognized as Advance Auto Parts' 2025 E-Commerce Vendor of the Year. This award is a testament to the hard work of our teams and our shared commitment with Advance to deliver a best-in-class digital experience.” He further emphasized the importance of collaboration and transparency as the cornerstones of their operations, which they intend to continue as they plan for future growth in 2026 and beyond.

The E-Commerce Vendor of the Year award is one among several honors presented to vendors who have greatly contributed to both the business and customer satisfaction during 2025. PGI’s recognitions reflect its consistent efforts to innovate and enhance its product offerings while maintaining a strong partnership with Advance Auto Parts.

About Premium Guard Inc.

Premium Guard Inc. stands at the forefront of automotive filtration solutions. Serving retail, quick lube, and e-commerce channels across North America, PGI is known for its Premium Guard® product line along with powering various successful private-label programs. The company excels in providing comprehensive solutions ranging from engineering to marketing, logistics, and data management.

Through relentless innovation and an unwavering commitment to quality and customer service, Premium Guard continues to set new industry standards in the automotive aftermarket, ensuring that customers receive the best products and services available. With a future-driven mindset and strategic collaborations, PGI is well-positioned to navigate the ever-evolving automotive sector, reinforcing its reputation as a trusted supplier.