#Japan #Tokyo #Clear Clean #Morning Musume #Bubu

Kao's Exciting New Launch: Clear Clean NEXDENT

Kao Corporation, known for its innovative oral care products, is set to unveil a renewed version of its popular toothpaste, Clear Clean NEXDENT, on February 28, 2026. The company has crafted a catchy motto: “For your busy mornings, brush with ease using our special granules!” To mark this occasion, a fresh TV commercial titled 'Easier Brushing with Granules' will begin airing nationwide on March 5, 2026.

A New Era in Oral Care

The new Clear Clean NEXDENT emphasizes the challenges faced by busily engaged families. It introduces a charming mascot, the character "Granule-kun,” whose delightful demeanor promises to make tooth brushing an easier task amidst hectic schedules. The lively animation features illustrations created by popular manga artist Bubu, alongside a reimagined version of the classic hit song "Happy Summer Wedding" by the beloved J-Pop group, Morning Musume. This combination aims to resonate deeply with modern families juggling numerous responsibilities.

The commercial captures the chaotic essence of family mornings, quickly transitioning to a scene where the adorable Granule-kun encourages a smooth dental care routine despite the hustle and bustle. Powered by the lively beats of Morning Musume's music, the advertisement aims to deliver a warm, inviting message to today’s busy populace, promoting the ease of maintaining dental hygiene with NEXDENT.

Campaign Highlights at Tabata Station

To further celebrate this redesign, Kao has launched various promotional campaigns across several platforms. A particularly noteworthy initiative will take place at JR Tabata Station, transforming it into a playful "BataBata Station" from February 24 to 28, 2026. This limited-time campaign includes creative transportation advertisements displayed throughout the station. The ads will utilize relatable phrases that capture the essence of busy commuters. For instance, one slogan will read, “Realizing you went to work with toothpaste still on your lips.”

In addition to advertisements, a sampling campaign will occur from February 24 to 26, where commuters can try Clear Clean NEXDENT firsthand. As part of this initiative, individuals with the name "Bata" will receive a free year's supply of the product as a special treat. The first day will even feature the presence of comedian Obata, who will make a guest appearance to help distribute samples.

Engage in the BataBata Episode Campaign!

Kao is also initiating a creative social media campaign that invites users to share their "BataBata episode," enhancing public engagement. By posting relatable anecdotes on platforms like X (formerly Twitter) and tagging the official account, participants can enter to win a year’s supply of Clear Clean NEXDENT. Additionally, those who share stories using replies or quotes will triple their chances of winning.

The campaign commences on February 26, 2026, and runs until March 8, 2026, offering prizes like flavor variants of Clear Clean NEXDENT, including Pure Mint, Extra Fresh, and Shine Citrus.

Product Features and Launch Details

Clear Clean NEXDENT, classified as a quasi-drug, comes packed with health-boosting properties like 1450 ppm of fluoride, designed to help prevent cavities effectively. It is essential to note that usage should be monitored for children under the age of six.

Furthermore, the toothpaste contains a bactericide, cetylpyridinium chloride, helping combat bad breath and gingivitis. Customers can expect this innovative product to provide vast improvements in daily dental routines, especially tailored for those leading busier, more dynamic lifestyles.

In conclusion, Kao's efforts with Clear Clean NEXDENT not only enhance oral care products but also aim to create a community around shared experiences in hectic family life. Mark your calendars for this exciting release, and don't miss the chance to engage with the BataBata campaign for plenty of fun and prizes!

Watch the New TV Commercial Here!
For more product information, visit Clear Clean's Official Website.