#USA #Bardstown #Kentucky Bourbon #Chicken Cock #Whiskey Brand

Celebrating 170 Years of Heritage with a Bold New Look

In a remarkable celebration of its 170-year legacy, Chicken Cock Whiskey has unveiled a fresh and vibrant label design across its core collection. This initiative, aimed at personifying the brand’s rich heritage, introduces five unique rooster personas—Remy, Ricky, Riley, Russell, and Rocco. Each rooster represents the distinct character of the brand’s various expressions, adding a charming personal touch to the packaging that whiskey enthusiasts are sure to appreciate.

Founded in 1856, Chicken Cock Whiskey is one of America's oldest whiskey brands with a storied history that reflects resilience and innovation. The brand enjoyed early success, supplying whiskey in barrel quantities and maneuvering through tough times such as the Prohibition era by relocating production to Canada. Notably, during Prohibition, Chicken Cock Rye gained a following in underground establishments like the Cotton Club in Harlem, sustaining its reputation even when the industry faced severe restrictions.

Will Woodington, the Director of Brand Engagement at Chicken Cock Whiskey, shared insights about the new designs, stating: "Few bottle designs capture your eye's attention like ours do. From our iconic chicken wire bottlings to our Prohibition era medicinal style bottlings, they represent more than the Chicken Cock brand of today; they represent an important piece of our extensive 170-year history."

This label refresh maintains the iconic honeycomb glass bottle, a tribute to its medicinal heritage, while elevating “The Famous Old Brand” rooster emblem for clearer shelf visibility. The revamped designs aim to simplify the aesthetic while showcasing the craftsmanship contained within. Woodington emphasized, “While the look may have shifted, the quality and authenticity of Chicken Cock have remained the same since 1856.” The refreshed labels are expected to guide consumers through their offerings more intuitively, emphasizing individuality between each expression and enhancing the brand's appeal.

The refreshed core whiskey range includes:

• - Remy Wheated Kentucky Straight Bourbon ($57.99)
• - Ricky Kentucky Straight Bourbon ($59.99)
• - Riley Kentucky Straight Rye Whiskey ($59.99)
• - Russell Kentucky Straight Small Batch Bourbon ($69.99)
• - Rocco Double Oak 10-Year Kentucky Whiskey ($95.99)

The newly designed labels are being distributed nationwide and are available online through Chicken Cock Whiskey’s official site. The brand’s journey is deeply intertwined with America's whiskey history, and the label refresh serves as a modern reinvigoration of that legacy.

Despite the visual updates, the essence of Chicken Cock Whiskey—the commitment to quality and authenticity—remains steadfast. Woodington expressed his excitement about this year and the brand's evolution, stating, “We look forward to showcasing these new designs to fans across the country in 2026!”

About Chicken Cock Whiskey: Founded by James A. Miller in Paris, Kentucky, Chicken Cock Whiskey was established as one of the earliest commercial bourbon enterprises. Its reputation grew over the years, becoming a staple in Old West saloons and renowned social venues. In 2012, under the leadership of Matti Anttila, the historic brand was revitalized, maintaining a focus on quality. As it quickly becomes one of the fastest-growing American whiskey brands, Chicken Cock continues to embrace its heritage while crafting award-winning spirits. In 2024, they opened Circa 1856 Bardstown, an immersive experience in the Bourbon capital, and plan to expand with a tasting room and speakeasy in Louisville in 2025.

For further details, fans can visit ChickenCockWhiskey.com.