#Japan #Tokyo #Monjayaki #DELTA Corporation #Tsukishima Monja

Tsukishima Monja Koboreya's International Venture: Bringing Japan's Iron Plate Culture to Malaysia

In a groundbreaking move for Japanese cuisine, Tsukishima Monja Koboreya, a renowned Monjayaki brand from Tsukishima, Tokyo, is all set to launch its first international outlet in Kuala Lumpur, Malaysia, on June 27, 2026. This expansion marks a significant milestone for Delta Corporation, which operates the brand and is eager to share Japan's cherished teppan (iron plate) culture with the world.

A Bold Step into Unexplored Territory

While Japanese culinary staples like sushi and ramen have garnered global recognition, Monjayaki—a form of savory Japanese pancake—remains relatively obscure outside Japan. Tsukishima Monja Koboreya aims to change this perception by introducing this unique dish, which has substantial popularity domestically, to a broader audience. Delta Corporation is driven by its mission, "Save the JAPAN FOOD (守るともに、次を創る)" and its vision, "Share the TEPPAN CULTURE (世界中に鉄板を囲むよろこびを)." They aspire to deliver the essence of Japan's extraordinary iron plate dining experience in a sophisticated manner to new markets around the globe.

This strategic expansion is seen as a tremendous opportunity. Southeast Asia's interest in Japanese cuisine is booming; the Monjayaki culture is poised for growth in this region, aligning perfectly with Tsukishima Monja Koboreya's long-term goals for sustainable business development.

The Excitement of the Malaysian Market

Malaysia, honored as one of the most pro-Japanese countries in ASEAN, has seen a surge in Japanese restaurants over recent years. The number of establishments has ballooned, reflecting the Malaysian population's high regard for Japanese cuisine. Dining out for Malaysians is often more than just satisfying hunger; it’s an experience—one that is embraced through socialization and entertainment. Monjayaki's communal dining style—a dish shared among family and friends—fits seamlessly into this cultural preference.

Recent statistics reveal Malaysia's out-of-home dining market continues to thrive. With economic growth sustaining this upward trend, consumer spending on dining out is presently double that of Japan's. Additionally, the recent success of similar food ventures in nearby Thailand has raised expectations for Monjayaki's acceptance, leading to an impressive growth rate for Japanese restaurants in Malaysia over the last two years.

Adapting to Local Tastes

When establishing their first international location, Tsukishima Monja Koboreya remains focused on delivering authentic flavors while respecting local dietary preferences. The menu is designed to reflect Japanese quality with minimal localization while also ensuring comfort for Muslim patrons by crafting a pork-free dashi (broth). This dedication allows a wider audience to experience the genuine taste of this dish.

Among the restaurant's offerings are the ever-popular Mentaiko Mochi Monja, the luxurious Wagyu Sukiyaki Monja, and the fresh Seafood Koboreya Monja. To cater to those unfamiliar with Monjayaki, the menu also includes other teppan options such as Seafood Okonomiyaki and Chicken Yaki Soba.

Insight from Delta's CEO, Ken Sakamoto

Ken Sakamoto, CEO of Delta Corporation, has deep ties to the culture he represents, having been born in Asakusa and raised in Tsukishima. Growing up around Tokyo's rich culinary and craftsmanship traditions has profoundly influenced his business vision.

Ken shares, “In recent years, international tourists have shown a growing interest in Japan's culinary landscape. Many visitors have expressed their desire for Monjayaki to be accessible in their home countries. This inspired our belief in its potential to thrive internationally.”

He emphasizes the importance of taking the traditional Tokyo dining experience to the world, stating, “Establishing our presence in Malaysia is merely the first step in our journey. We are grateful for the support from various stakeholders that made this opportunity feasible.”

Ken further elaborates, “Monjayaki is more than just a dish; it's a unique cultural experience that fosters communication while sharing a meal. We aspire for the people of Malaysia to enjoy the charm of this culinary art, establishing a cherished local presence. Additionally, our sights are set on expanding throughout the ASEAN region, including cities like Singapore and Bangkok, transforming Tsukishima Monja Koboreya into a globally recognized brand.”

Store Details

• - Name: Tsukishima Monja Koboreya
• - Location: Ground Floor, LaLaport BBCC, Mitsui Shopping Park, 2, Jln Hang Tuah Lot G-83, Bukit Bintang, 55100 Kuala Lumpur, Malaysia
• - Grand Opening: June 27, 2026
• - Hours: 10:00 AM to 10:00 PM (subject to mall hours)
• - Seating: Approximately 70 seats
• - Official Website: tsukishima-monja-koboreya.com
• - Instagram: @koboreya_my

This promising venture underscores Tsukishima Monja Koboreya's commitment to promoting Japan's rich iron plate culture globally, enhancing culinary experiences across borders.