Haier's Official Partnership with Roland-Garros 2026 Highlights Innovation and Care

Haier Confirms Role as Official Partner of Roland-Garros 2026

In a bold move that underscores its commitment to sports and innovation, Haier has been named the Official Partner of the prestigious Roland-Garros tennis tournament for 2026. This partnership represents a continuation of Haier's long-term strategy to blend premium technology with everyday life, bringing cutting-edge solutions to audiences around the globe.

As the leading brand in major home appliances for 17 consecutive years, Haier aims to enhance the experience of fans and consumers alike during one of the most iconic events on the tennis calendar. Roland-Garros, known for its vibrant atmosphere and commitment to excellence, serves as an ideal venue to showcase how connected technologies can make daily living not just easier but also more enjoyable.

Haier’s participation in this event is in line with its global tagline, "Play with the Number Ones," and aligns with a portfolio of international sports sponsorships that also includes major tennis competitions like the Australian Open, the Rolex Paris Masters, and the Nitto ATP Finals. According to Antony Peart, Haier Europe's Director of Brand and Communications, this partnership is a testament to the company's dedication to sports, innovation, and consumer engagement.

"Roland-Garros encapsulates the spirit of excellence and innovation on a global stage," Peart stated. He further emphasized that being the Official Partner allows Haier to connect its people-first technology more deeply with consumers, partners, and enthusiastic fans across the world.

The partnership adds a new layer of excitement at the tournament. According to Gilles Moretton, President of the French Tennis Federation, the collaboration between Haier and Roland-Garros has grown increasingly significant since it began in 2023. Spectators at the venue can expect to engage in a variety of activities curated by Haier, enhancing their overall experience at Porte d'Auteuil.

Throughout the tournament, Haier will maintain a high-visibility presence, showcasing its latest innovations in a variety of categories. This includes the Haier Horizon Collection, which represents the brand's commitment to innovation in home appliances through advanced cooling and preservation technologies designed to minimize waste and optimize food management. The collection will be featured alongside other cutting-edge products such as the Winery 7, I-Pro Shine Biovitae, Couture Collection 11, and Forni ID Serie 6.

Moreover, Haier will activate its presence at the heart of Paris, specifically at Place de la Concorde, where the FFT's Tribune Concorde open-air fan zone will host numerous interactive events. A customized motorhome will be on-site, providing live product demonstrations and engaging fans by linking their smart home appliances with core values such as innovation, care, and a passion for sports.

Haier's commitment to enhancing the sporting experience isn’t just limited to France. The company has established a remarkable footprint across more than 200 countries and regions. It consistently ranks as the top brand in eight markets, including the United States and China, and is recognized for its continuous global growth and independent brand establishment.

The Roland-Garros partnership is part of Haier's expansive global sports strategy, designed to intertwine lifestyle and smart living innovations directly with the experiences of consumers and fans worldwide. This move is expected to solidify Haier's reputation as an industry leader and a provider of remarkable solutions for everyday living.

For further information about Haier’s innovative offerings, you can visit Haier's official website.

About Haier Group

Founded in 1984, Haier Group is a frontrunner in global digital transformation and better living solutions, advocating for "More Creation, More Possibilities." With a presence in 173 manufacturing centers across various regions, Haier generated a staggering global revenue of approximately USD 59.8 billion in 2025. The company has earned its place in the Kantar BrandZ Top 100 Most Valuable Global Brands for eight years running and holds the distinction of being the number one major appliances brand globally for 17 consecutive years. With numerous subsidiaries and a commitment to innovation and excellence, Haier continues to lead the industry into a more connected future.