#Japan #Shibuya #KOBUSHI MARKETING #and media #Community Sponsorship

Introduction

In just two years, and media, led by CEO Torigoe, has generated nearly 20 million yen in sales through its partnership with KOBUSHI MARKETING, a thriving community for marketers and entrepreneurs based in Shibuya. This sponsorship program not only demonstrated impressive sales figures but also achieved a conversion rate of around 30% and a customer retention rate between 70-80%. In this article, we delve into the challenges faced before the collaboration, the reasons for choosing this partnership, and the transformative results experienced since joining the KOBUSHI community.

Overview of KOBUSHI MARKETING

KOBUSHI MARKETING operates from the KOBUSHI BEER LOUNGE & BAR in Shibuya, facilitating a community that attracts over 4,000 participants annually from various marketing and entrepreneurial backgrounds. One of its standout features is the advantageous introductions to potential clients via social media and networking events, allowing participating sponsors to generate continuous business opportunities at a low cost. Notably, the community has seen substantial contract values totaling millions of yen.

Challenges Before Joining KOBUSHI

During the initial three years after its establishment, and media relied primarily on inbound inquiries from the web and referrals from acquaintances. However, as the business progressed, CEO Torigoe recognized the need to reinvent their lead-generation strategies for further growth. He stated, "Although our existing channels worked well at the start, we began to face challenges in obtaining new leads as we entered a growth phase."

A conversation with KOBUSHI MARKETING's President Inoue illuminated the potential for collaboration. Torigoe felt that Inoue quickly grasped the nuances of their business model and recognized the thorough understanding of web marketing and SEO that KOBUSHI offered. Encouraged by this, Torigoe made the decision to enter into a sponsorship agreement with KOBUSHI.

The Benefits of Community Sponsorship

According to Torigoe, the outcome of this two-year partnership has been fruitful, with nearly 20 million yen in revenue generated through KOBUSHI referrals alone. Approximately 1 million yen in business transactions are recorded monthly, all while maintaining a stable retention rate of around 70-80%. Beyond direct sales, the opportunity to organize study sessions and networking events has allowed and media to raise interest in their services, further enhancing potential partnerships.

The early involvement in the community has also positioned and media as a leading voice for SEO expertise among community members, fostering brand recognition within the community itself.

Future Prospects and Recommendations

Both Torigoe and Inoue express excitement about the future, even suggesting that networking events which facilitate partnerships between SEO firms and web design agencies could yield even greater synergies.

Torigoe encourages companies eager to gain leads or form alliances – particularly startup firms with great products that are yet to attract wider attention – to consider joining KOBUSHI. He stressed that KOBUSHI excels at identifying strengths and effectively connecting businesses with their prospective partners.

Conclusion

KOBUSHI MARKETING, through its innovative sponsorship program, not only fosters valuable networking opportunities among professionals in the marketing field but also generates significant ROI for its participants. As the community continues to flourish, the partnerships formed within it, such as that with and media, prove that collaborative benefits in business can lead to substantial growth.