#China #Beijing #AI Agent #iQIYI #Nadou Pro

iQIYI Launches Nadou Pro

On March 30, 2026, iQIYI, recognized as China's foremost online entertainment platform, unveiled Nadou Pro, an AI agent tailored explicitly for professional film and television production. The pre-commercial release signifies a significant step in the integration of AI into the entertainment production pipeline, enhancing various aspects of content creation.

What is Nadou Pro?

Nadou Pro combines advanced foundational models with iQIYI’s production expertise, facilitating an end-to-end workflow that spans script development, storyboarding, and final production. One of the agent's standout features, known as "blockbuster prompts," enables creators to transform abstract creative ideas into actionable cinematic direction.

Wenfeng Liu, Senior Vice President of iQIYI, emphasized, "Nadou Pro is tailored for AI creators and filmmakers, merging creation, production, and distribution into a cohesive, intelligent workflow. Our ambition is clear: to harness AI as the most potent creative engine in professional filmmaking, where imagination can soar without limits."

Addressing the Challenges of Long-Form Content

While AI technology has excelled at generating short-form video content in mere seconds, producing professional-quality long-form narratives continues to pose challenges within the industry. Nadou Pro directly addresses this gap by leveraging extensive content assets alongside proprietary algorithms that embed professional cinematic techniques into every stage of the workflow. By utilizing natural language, creators access a wide range of resources for character design, shot composition, and narrative development, thus enabling the production of AI-generated stories that rival live-action quality.

Streamlined Production Processes

Nadou Pro enhances production efficiency by harmonizing various AI models within a single platform. This innovation incorporates iQIYI’s proprietary QiZhi multimodal large models alongside third-party AI tools, including SeeDance, Kling, Vidu, Hailuo, and WAN. It supports the generation of text, images, videos, and audio formats, negating the need to switch between different platforms. Specialized agents designed for screenwriting, art direction, storyboarding, and visual effects echo the structured workflows prevalent in traditional content production.

Validation from the Filmmaking Community

Since internal trials commenced in late 2025, Nadou Pro has provided invaluable support to iQIYI’s teams and partners engaged in film, drama, and animation projects. A notable initiative, the "Peter Pau × iQIYI AI Theater," co-launched with Academy Award-winning cinematographer Peter Pau, allowed directors to access the platform. All 16 upcoming projects under this initiative, spanning genres from science fiction to contemporary drama, were crafted using Nadou Pro.

Filmmakers have lauded the platform's capabilities in commercial production. Fangzhao Zhuang, director of the recently premiered "Celestial Quest"—which aired on both iQIYI’s Chinese mainland platform and iQIYI International—credited Nadou Pro with greatly contributing to the film's apocalyptic mecha aesthetic through its character design and scene creation tools.

Ongoing Development of AI-driven Content

iQIYI remains dedicated to fostering its AI-generated content ecosystem. This commitment is exemplified by initiatives like the 2025 Global Short Film Creation Competition, the "Peter Pau × iQIYI AI Theater," and the "Nadou AIGC Venture Conference." The rollout of Nadou Pro serves to solidify iQIYI's prominence in AI-centric content production as the entertainment sector continues its technological transformation.

In conclusion, with the launch of Nadou Pro, iQIYI stands at the forefront of the evolution in digital storytelling, ready to redefine how films and television shows are made in the AI era.