Jumex's Hydrolit +Advance Wins Prestigious Product of the Year USA Award for 2026

Hydrolit +Advance: Innovating Hydration

In a major achievement for beverage innovation, Jumex has announced that its hydration drink, Hydrolit +Advance, has won the coveted 2026 Product of the Year USA Award in the hydration category. This recognition comes not just as a badge of honor for Jumex but also as a testament to the evolving demands of consumers seeking enhanced hydration solutions.

A Unique Formula for Modern Needs

Hydrolit +Advance stands out in a crowded sports drink market. Unlike traditional options, this beverage incorporates choline, known for its role in supporting cognitive performance and mental clarity. This aspect adds a distinct dimension to the drink, elevating it beyond mere hydration to a comprehensive performance enhancer. CEO Salvi Folch emphasized that this award reflects consumer preference, underlining the importance of functional hydration in today's health-conscious society.

The accolades from the Product of the Year voting, which involved around 40,000 American shoppers, signal a significant shift towards functional beverages. Mike Nolan, the Global CEO of Product of the Year Management, highlighted that products like Hydrolit +Advance resonate with contemporary consumers who demand quality and innovation.

Five Essential Ions for Optimal Hydration

One of the key features of Hydrolit +Advance is its blend of five essential ions: sodium, calcium, potassium, magnesium, and zinc, which work synergistically to restore hydration balance. Additionally, it includes B Vitamins such as B3, B6, and B12, designed to bolster energy metabolism and overall wellness. The inclusion of natural caffeine provides a boost of energy without the subsequent crash often associated with many energy drinks, making it a suitable option for consumers leading active and busy lives.

Hydrolit +Advance is offered in four enticing flavors: Mango, Fruit Punch, Orange, and Berries. This variety, coupled with its innovative formulation, enables it to cater to diverse consumer preferences while delivering essential hydration. The drink promises to replenish the body, especially after physical exertion, stress, or daily routine activities.

Empowering Retailers and Consumers Alike

Luis Arturo Rojas, International Sales Director for Jumex, remarked that this recognition solidifies Hydrolit +Advance's standing in the functional hydration market. It appeals not only to loyal Jumex customers but also attracts a new audience focused on performance, offering retailers a unique product that stands out on the shelves.

As Hydrolit +Advance continues to gain traction nationwide, it’s available at major retailers like Walmart, making it accessible to a vast consumer base eager for improved hydration solutions.

About Grupo Jumex

Founded in Mexico over 60 years ago, Grupo Jumex has established itself as a leading producer of fruit-based drinks, known for its commitment to quality. Its extensive portfolio has expanded to include a variety of juices, nectars, and functional beverages, distributed across Mexico, the U.S., and many other countries.

For more insights into their innovative offerings, visit Grupo Jumex's official website.

A Future of Continued Innovation

As the demand for functional beverages rises, Jumex's Hydrolit +Advance sets a benchmark that other brands will aspire to meet. Winning the Product of the Year award not only enhances its market visibility but also exemplifies the shifting consumer preferences towards brands that deliver health-focused solutions. The company remains poised to lead in the growing segment of functional hydration products, with a clear commitment to innovation and consumer satisfaction.