Exploring the Booming Women's Sports Business: A Joint Webinar by Nielsen Sports and Skylight Consulting

On April 8, 2026, Nielsen Sports Japan, located in Minato, Tokyo, announced a collaborative webinar with Skylight Consulting, also based in Minato, Tokyo. Scheduled for April 23, 2026, from 15:00 to 16:00, this event will delve into the theme: "Why are we investing heavily in Women's Soccer now? An invitation to an 800 million market."

The global buzz surrounding women's sports has seen a dramatic rise, with women's soccer expected to secure a fan base in the top five among all sports by 2030, reaching a staggering 800 million people. This growth is prompting a shift in corporate relationships from traditional support framed as corporate social responsibility (CSR) to strategic business investments aimed at accelerating brand growth.

The unique characteristics of the women's sports fanbase, such as a higher female ratio and a younger average age compared to men's professional sports, highlight significant potential. As a result, various sponsorship and activation strategies are being deployed both domestically and internationally to capitalize on this market.

This webinar, co-hosted by Skylight Consulting and Nielsen Sports Japan, aims to reveal successful case studies from Europe and the United States, providing detailed viewership data that unravels the future of women's sports sponsorship in Japan from multiple perspectives.

Event Details

- Date & Time: April 23, 2026 (Thursday), 15:00 - 16:00
- Format: Online (Zoom webinar), pre-registration required
- Participation Fee: Free of charge
- Co-Hosted by: Skylight Consulting and Nielsen Sports Japan

Registration

To sign up, visit Peatix: Women's Sports Sponsor Webinar

Who Should Attend?

- Marketing and PR Professionals: Those seeking new brand value creation or targeting specific demographics.
- Sports Business Professionals: Individuals looking for insights into enhancing the commercial value of women's sports.
- SDGs and D&I Promoters: Those interested in learning about specific activation examples centered around gender equality.

Insights to Gain from the Webinar

- The Rapidly Growing Women's Sports Market: Understanding why leading global brands are currently investing in women's sports.
- Data-Driven Potential of Women's Sports: Nielsen's latest research highlights purchasing intentions and engagement among female sports fans.
- The Key to Success - Activation: Innovative collaboration examples with overseas teams and athletes.
- Opportunities for Women's Sports Sponsorship in Japan: Strategies for gaining a first-mover advantage based on global trends.

Program (60 minutes)

- Introduction
- Session 1: Frontline Insights into the Global and Japanese Women's Sports Market (Nielsen Sports Japan) - Reasons for global spotlight and the investment benefits.
- Session 2: Development and Execution of Sponsorship Strategies (Skylight Consulting) - Case studies from abroad and management for maximizing effects.
- Session 3: Q&A
- Closing

Speakers' Introduction

- Hiroshi Matsunaga: CEO of Nielsen Sports Japan, also serving as an executive director at Gracenote. With a rich history in the sports industry, he has contributed to various esteemed editorial pieces in prominent publications such as Esquire, Forbes Japan, and Sporting News.
- Hiroshi Kurihara: Representative of Skylight Consulting Europe, based in Barcelona, who leverages the latest European sports business trends to support Japanese companies in their global expansion and business growth in the sports context.

Important Notes

- Participation from competing companies may be restricted.
- The personal information collected during registration will be managed in accordance with the privacy policies of the hosting organizations and may be used for future event announcements and product information.
- For inquiries, contact Nielsen Sports Japan: [email protected]