Capturing the Reality of Campus Life at Teikyo University
Teikyo University, located in Itabashi, Tokyo, has launched an exciting project called '#TeikyoReal', aimed at showcasing the vibrant life on its campuses from the students' perspective. This initiative, now in its third year, allows the university's students to step into the role of photographers, capturing candid moments of campus interactions and activities.
In collaboration with the hashtag '#TeikyoReal', over 400 students have actively participated. Each selected participant is provided with a special camera to document various aspects of their university life, from classroom activities to club gatherings and dining experiences. The results are anticipated to be portrayed through a dynamic array of advertisements featuring 27 different graphics, plus a series of 100 planned Instagram posts that will share these moments with a broader audience.
The showcase will launch with a public installation at Nishitetsu Fukuoka (Tenjin) Station, commencing on April 21 and running until April 27. This marks a significant step in promoting the authentic essence of Teikyo University, as captured by the students who know it best. The university believes that this project not only highlights the essence of student life but also fosters a sense of community and belonging among students, prospective students, and the public.
The Purpose Behind '#TeikyoReal'
The '#TeikyoReal' project is part of Teikyo University’s broader vision, encapsulated in the slogan 'Campus for Life'. The university aims to cultivate vital life skills through enriching educational experiences. By empowering students to document their experiences, Teikyo University seeks to convey its true charm and dynamic environment, enhancing its appeal to prospective students.
From the perspective of these student photographers, a variety of campus life moments are captured. Whether it’s a bustling day in the cafeteria, dedicated time in the library, or enthusiastic sports events, every photo tells a story unique to that experience. This initiative allows visitors and potential students to connect with the university’s vibrant community.
Expanding Presence Through Social Media
In addition to physical advertisements, the project emphasizes the significance of social media platforms. The Instagram campaign is designed as a digital extension of the project, where students can share their images and experiences, further engaging with audiences on a virtual stage. The university encourages interaction and feedback, hoping that community members will share in celebrating the beauty of student life at Teikyo.
Photography provides an authentic lens through which to see campus life. All images featured in the '#TeikyoReal' project will be taken by current students and faculty members who participated in the university's photo project, ensuring genuine representation. The university aims to make these captivating visuals an integral part of its advertising strategy, reaching potential students through various channels, including future graphic displays across multiple campuses in Hachioji and Fukuoka.
A Thriving Educational Hub
Established in 1966, Teikyo University has grown from its humble beginnings as a two-faculty institution into a comprehensive university with five campuses and a student body of approximately 23,000. The university champions a philosophy of education focused on self-expression, practical learning, internationalism, and openness. Many alumni hold influential positions across different sectors, testament to the university's commitment to quality education and student development.
As Teikyo University fosters an ever-evolving educational environment, initiatives like '#TeikyoReal' play a crucial role in enriching student life and promoting the university’s values. This photographic journey promises to present an inspiring look at life on campus, showcasing both the challenges and triumphs that come with the university experience.
In conclusion, the '#TeikyoReal' project not only amplifies the voices of students but strengthens the community around them. Thousands are expected to witness the beauty of Teikyo University, all through the extraordinary lens of its students. Join in this visual celebration as we explore the realities of student life and the vibrant atmosphere that Teikyo University proudly offers.