#China #Hong Kong #Kuaishou Technology #Special Dividend #Kling AI

Kuaishou Technology's Financial Performance in Q2 2025

Kuaishou Technology, a renowned social media and content platform, unveiled its unaudited financial results for the second quarter and the first half of 2025, revealing significant growth in various key metrics. The report, released on August 21, 2025, underscores Kuaishou's upward trajectory marked by a commendable increase in both user engagement and revenue.

Key Highlights of Q2 2025

In the second quarter of 2025, Kuaishou's average Daily Active Users (DAUs) reached 408.9 million, reflecting a 3.4% rise from the same quarter in 2024. Monthly Active Users (MAUs) also showed growth, hitting 714.8 million — up 3.3% year-over-year. Kuaishou reported an impressive total e-commerce Gross Merchandise Volume (GMV) of RMB358.9 billion, a 17.6% increase compared to RMB305.3 billion in Q2 2024.

The company’s total revenue surged 13.1%, climbing to RMB35.0 billion from RMB31.0 billion, demonstrating robust growth primarily driven by online marketing services and live streaming, which accounted for 56.4% and 28.7% of total revenue, respectively.

Additionally, with a gross profit margin of 55.7%, Kuaishou reported a gross profit of RMB19.5 billion — a notable increase from RMB17.1 billion in the previous year. Net profit for the period registered at RMB4.9 billion, a rise from RMB4.0 billion in Q2 2024. The adjusted net profit reached RMB5.6 billion, up from RMB4.7 billion — a clear indicator of the company's solid performance.

First Half Highlights

During the first half of 2025, the company continued to showcase growth with average DAUs of 408.5 million, representing a 3.5% increase year-over-year. The total e-commerce GMV for the period hit RMB691.2 billion, reflecting a 16.5% increase from RMB593.3 billion in early 2024. The total revenue for H1 2025 increased by 12.0% to RMB67.7 billion, supported by strong segments in online marketing services and live streaming.

Mr. Cheng Yixiao, Co-founder and CEO of Kuaishou Technology, stated that the integration of innovative AI technology has significantly boosted both the content ecosystem and business performance. Kuaishou's focus on AI capabilities has not only enriched user experiences but has also enhanced the operational efficiency of merchants using the platform.

Strategic Investments and AI Innovations

Kuaishou's commitment to technological advancements is evident, especially with the introduction of Kling AI, their state-of-the-art generative AI model that aids content creators and enhances engagement. In Q2 2025, Kling AI revenue alone reached RMB250 million, contributing to the overall revenue growth of the company. Moreover, improvements in Kuaishou's AI-based marketing solutions have resulted in higher conversion rates for advertisers and clients.

In addition to financial highlights, Kuaishou announced its first-ever special dividend of HK$0.46 per share, amounting to approximately HK$2.0 billion. This decision reflects the board's confidence in the company's sustained growth and solid financial standing, emphasizing a commitment to delivering value to shareholders.

Looking Ahead

As Kuaishou progresses into the second half of 2025, the company plans to continue investing heavily in AI, exploring its transformative potential across various business scenarios. Despite economic uncertainties, Kuaishou's robust strategies are designed to ensure continued growth and sustained value generation for users, partners, and shareholders. The company aims to foster a more vibrant content ecosystem while optimizing services for merchants utilizing its platform.

Kuaishou's remarkable results not only highlight its dominance in the content-sharing market but also set a strong foundation for future innovations and growth strategies. With a focus on AI and user engagement, Kuaishou is well on its way to establishing itself as a leader in the global social platform space.