DeSimone Reveals New Brand Identity Celebrating Growth and Values
DeSimone Unveils Its New Brand Identity
On November 17, 2025, DeSimone, a prominent global consulting firm, introduced a revamped visual representation of its brand that acknowledges its historical foundations while reflecting its significant growth and expansion in the industry. The new branding strategy embodies DeSimone's journey and its adaptability to global demands, indicating a bright future ahead.
Evolution of the Brand
Since its establishment in 1969, DeSimone has been at the forefront of structural engineering, particularly known for transforming urban landscapes through the innovative design of skyscrapers across the globe. This new brand identity is a testament to the company's evolution; it not only celebrates its 56 years of service but also emphasizes the dynamic, multi-service approach that has defined its recent years.
The consulting firm has officially replaced its previous wordmark with a fresh design that better encapsulates its core values and distinctive attributes. The evolved wordmark features a modern aesthetic that balances tradition and innovation. It signifies trust, a personal connection with clients, innovative technical prowess, and a commitment to meaningful relationships in engineering.
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Topics General Business）
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