VALR Teams Up with DHL Stormers as Their Official Crypto Exchange Partner

VALR Partners with DHL Stormers to Boost Crypto Adoption

In an exciting development for sports and cryptocurrency enthusiasts alike, VALR, the largest crypto exchange in Africa, has announced a landmark multi-year partnership with the DHL Stormers, a renowned rugby team based in Cape Town. This partnership, set to officially commence on September 1, 2025, marks a significant milestone in the ever-growing intersection of sports and cryptocurrency.

Details of the Partnership

Under this exclusive agreement, which will run for three years until August 31, 2028, VALR will become the 'Official Crypto Exchange Partner' of the DHL Stormers. The partnership is expected to drive crypto adoption and enhance fan engagement across South Africa. VALR's branding will feature prominently throughout the DHL Stadium, including the team’s official match and training kits, solidifying its presence in the rugby community.

Fans attending games will see the prominent display of VALR’s logo on the jerseys of all Stormers Rugby teams involved in various competitions, including the Vodacom United Rugby Championship and the prestigious Investec Champions Cup. This move aims to amplify the visibility of VALR among the passionate fanbase of the Stormers while driving interest in cryptocurrency as a legitimate financial tool.

Engaging Fans with Unique Experiences

The partnership is not just about branding; it’s also about engaging fans in innovative ways. Throughout the rugby season, VALR plans to roll out a series of activation campaigns, including trading competitions, crypto-based reward programs, and exclusive opportunities for fans to win tickets to games, meet players, and obtain VALR merchandise and signed jerseys. Additionally, fans can look forward to VALR-hosted meetups that will educate and excite them about the world of cryptocurrency.

This initiative reflects VALR's commitment to strengthening its brand presence and promoting cryptocurrencies among sports fans, facilitating their transition into the crypto world through entertaining and informative experiences. By aligning with the DHL Stormers, VALR is not only expanding its outreach but is also enhancing the accessibility of crypto financial services to a broader audience.

Statements from Leadership

Farzam Ehsani, Co-Founder and CEO of VALR, expressed his enthusiasm for the partnership, stating, "We are thrilled to collaborate with the DHL Stormers, as their passion and excellence resonate with our vision for a unified and inclusive financial future. This partnership amplifies the accessibility of crypto across South Africa and the broader African continent."

Johan le Roux, CEO of Stormers Rugby, echoed this sentiment by highlighting the significance of partnering with a global company like VALR. He remarked, "It is fantastic to have a South African company with global reach such as VALR on board as an official partner going forward. We are at the dawn of an exciting new era for our team and cannot wait to collaborate with VALR as we take on the rugby world."

VALR: Leading the Crypto Space in Africa

Founded in 2018, VALR has quickly emerged as Africa's largest crypto exchange by trade volume, boasting a user base of over 1.5 million individuals and more than 1,400 corporate clients. With a headquarters in Johannesburg, VALR provides a comprehensive suite of crypto products, including trading, staking, lending, and payment options through VALR Pay. Licensed by South Africa's Financial Sector Conduct Authority, VALR is also recognized in Europe, having made waves in the crypto sector with a substantial venture capital round in 2022.

This partnership not only signifies VALR's commitment to expanding its influence in the crypto market but also underscores South Africa's potential to become a global leader in cryptocurrency innovation. The collaboration between VALR and the DHL Stormers can serve as a model for future partnerships between the sports and crypto industries, paving the way for a more inclusive financial landscape.

As cryptocurrency continues to break barriers and penetrate various industries, the excitement surrounding this partnership is palpable. With VALR leading the charge, rugby fans might just find themselves in the forefront of a financial revolution. To celebrate the collaboration, new users are invited to sign up on the VALR platform using the invitation code STORMERS2025 for exclusive promotions and opportunities.

With innovation and tradition walking hand in hand, South Africa stands to benefit immensely from this trailblazing partnership, enhancing the rugby experience while ushering in a new wave of financial possibilities.