Neusoft Unveils Innovations in Consumer Experience at IAA MOBILITY 2025

At the prestigious IAA MOBILITY 2025 held in Munich, Neusoft Corporation (SSE 600718) made a significant splash by sharing invaluable insights on innovations aimed at enhancing consumer experience in an increasingly digital and AI-driven world. The event, which took place on September 9, 2025, provided a platform for the company to unveil its latest advancements in automotive technology designed to redefine the future of mobility.

The highlight of Neusoft’s participation was the keynote address delivered by Dr. Angela Wang, the Senior Vice President of Neusoft Corporation and Chairwoman of Neusoft Europe. In her speech titled "The Inspirations from the Dynamic Consumer Experience Innovations in China for Future New Mobility," Dr. Wang explored the latest trends in consumer experience innovations originating from China and examined the underlying forces driving these developments. Her insights aim to inspire global partners and clients to accelerate their innovation strategies both in China and across international markets.

Dr. Wang emphasized that today’s competitive landscape necessitates a delicate balance between innovation, speed, and cost efficiency, calling for new global perspectives and collaborations among markets to achieve a more integrated future in mobility solutions.

Neusoft showcased a number of innovative products and solutions at the exhibition, such as the OneCoreGo® Global In-Vehicle Intelligent Mobility Solution 6.0. This solution is a game-changer in providing a holistic intelligent mobility experience by seamlessly integrating several core systems: One Map, offering global navigation; One Sight, an AR solution for cars; One Store, which houses a global in-vehicle app ecosystem; One Pay, a payment center for in-vehicle transactions; and One Mate, an AI interaction center promoting user engagement.

In addition, the NAGIC Cockpit Software Platform was revealed, which empowers automakers to expedite their transition to Software-Defined Vehicles (SDVs) through agile development, cost-effectiveness, innovative software solutions, and flexible business models. This versatile platform is engineered to enhance the capabilities of vehicle manufacturers, enabling them to deliver advanced functionalities in their products.

Among the innovations, One Sight—Neusoft's AR solution for vehicles—captivated exhibition visitors with its ability to enhance driving safety and foster an immersive user experience. This software product leverages a suite of patented AR core algorithms along with a proprietary graphics engine, creating an engaging and interactive environment for drivers. One Sight transforms user interaction from basic functionalities to emotional connections, ultimately elevating the AR-HUD experience for vehicle passengers.

With over 30 years of R&D experience in automotive software, Neusoft's commitment to innovation is underscored by its robust global footprint—with R&D and delivery networks spanning China, Germany, the USA, Japan, and Malaysia, and a workforce of over 6,000 specialized automotive software engineers. Neusoft’s advancements have already been successfully integrated into more than 1,800 vehicle models across 110 countries, reflecting the company’s deep-seated presence in the global automotive landscape, serving more than 50 different automakers.

Looking forward, Neusoft aims to collaborate closely with international partners and clients to further propel consumer experience innovations and advocate for the sustainable growth of intelligent vehicles. Their vision is to create a safer, smarter, and more customer-centric future in mobility, ensuring that consumer interests remain at the forefront of technological developments.

For more information on Neusoft and its innovations, visit www.neusoft.com.