#Japan #Tottori #Z Generation #Hinadori

Exploring Tottori: A Cultural Immersion for Z Generation

Tottori, a gem of Japan, is often overlooked by the younger generation, particularly those living in urban centers like Tokyo. However, a new initiative is poised to change that perspective. The “Bird Project”—led by a media, regional PR, and advertising group—seeks to involve Tokyo's Z generation in uncovering and sharing the unique charms of Tottori City, particularly its traditional culture. This opportunity is designed specifically for those who have had little to no connection with this region, creating a bridge between generations and cultures.

The Hinadori Project: An Overview

The Hinadori Project invites Z generation participants to spend several days in Tottori's Yosese Town, engaging in activities aimed at solving local issues and highlighting the area’s beauty. This year marks the third installment of the project, welcoming new members to collaborate with seasoned participants. The highlight of the experience includes hands-on sessions, such as creating traditional paper hina dolls, known as “nagashi-bina,” which are floated down the Chiyo River on March 3rd. This custom embodies the community's prayers for health and safety, making it an essential part of Tottori's heritage.

Crafting Nagashi-Bina: A Cultural Experience

Participants will not only learn about the nagashi-bina tradition but also join local artisans in crafting these decorative dolls. They will visit the Mochigase Nagashi-Bina Museum and meet members of the Tokiwa Nagashi-Bina Association. Interviews with local residents will provide deeper insights into the importance of this cultural event, which includes showcasing family heirloom hina dolls during festivities.

The culmination of the project will see participants compiling their experiences into a digital photobook. Capturing images and videos, they will contribute to the preservation and promotion of Tottori's cultural heritage, sharing this knowledge through social media to expand its reach further.

Engaging with the Community: Building Connections

Participants will have the unique opportunity to immerse themselves in local customs, walking through the town and dining with community members. From sharing a pot at a communal meal to learning firsthand about daily life in Tottori, each interaction is designed to foster understanding and appreciation of the region’s allure.

They are encouraged to post their experiences on social media and present their findings during a final showcase, allowing them to reflect on what makes Tottori special while providing valuable feedback to the locals.

The Host Organization: Shumatsu Jumin Co., Ltd.

The host organization, Shumatsu Jumin Co., Ltd., runs a range of community-focused projects throughout Tottori, particularly in Yosese. They aim to establish connections between Z generation individuals and the region, launching a variety of initiatives designed to promote a sense of belonging and continuous engagement.

Program Highlights

• - Dates: January 9-12, 2024
• - Target Group: Z generation individuals aged 18-25, who have had no prior interest in Tottori, and enjoy communication with locals.
• - Costs: Transportation and accommodation will be covered by the organizers. However, participants must cover additional expenses during their stay, such as local transportation and meals.
• - Registration: Interested candidates must apply by October 5, providing personal information and a brief essay explaining their interest in the project.

A “Hometown Certificate” will be awarded to participants upon completion, signifying their connection to Tottori and encouraging ongoing visits to the region. This initiative not only seeks to enrich the cultural identity of Tottori but also transforms youth perceptions, fostering a future of mutual respect and connection.

Conclusion

The Hinadori Project is a remarkable opportunity for Tokyo’s Z generation, allowing them to delve into the cultural depths of Tottori while fostering relationships with its residents. It’s a call to action for young individuals to come together, solve local challenges, and celebrate the beauty of Japan’s traditions. Don’t miss this chance to create lasting memories and meaningful connections.

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For more details or to contact the organizing team directly, please reach out via email at [email protected] or check our Instagram.