Experience the Exciting Real-World Collaboration of Persona 5: The Phantom X in Akihabara

Persona 5: The Phantom X Akihabara Collaboration Unveiled

The popular mobile and PC game, Persona 5: The Phantom X (P5X), just launched its Ver.3.1 update, introducing the new city of Akihabara. To celebrate this exciting addition, various real-world collaborations are set to take place in the heart of Akihabara, allowing fans to immerse themselves in an interactive experience.

Large-Scale Tie-Ups with 100 Stores

From January 26 to February 27, 2026, shoppers at 100 selected stores along Chuo-dori in front of Akihabara Station will receive exclusive original stickers (6 designs, randomly distributed) for every purchase. Additionally, character stand panels from P5X featuring special lines from the game will be displayed in certain stores, further enhancing the experience.

Note: The availability of stickers may vary by store, and the distribution will end once the stickers run out. Customers are advised not to contact stores for inquiries about the campaign.

Collaboration at GiGO Taiyaki Akihabara

As part of the festivities, a special collaboration taiyaki called P5X Taiyaki, inspired by the game's characters (the protagonist, Lufel, and Shichi), will be available for a limited time at GiGO Taiyaki Akihabara. With each purchase, customers will receive a unique P5X design coaster (15 varieties), adding a collectible touch to your treat. The taiyaki is priced at 600 JPY (including tax) and features a delicious premium cream flavor. This promotion runs until February 15, 2026.

In addition, a special drink with the same nostalgic flair is available at 22 locations nationwide, priced at 500 JPY (including tax).

Note: Both the taiyaki and coaster designs are randomly selected and available only while supplies last.

DARTSLIVE Collaboration Exclusive to Akihabara

To commemorate the virtual representation of Akihabara in the game, a special campaign is underway that rewards users with a limited-edition theme for their DARTSLIVE accounts. Players who use DARTSLIVE at selected locations will receive a serial code valid for Akihabara's exclusive content.

This promotion will run until February 12, 2026, at various participating venues including REGALO Akihabara and BAGUS Akihabara.

Note: The number of codes distributed will correspond to the number of players in a team, and the offer is valid while supplies last.

Branded Trucks and Outdoor Advertising

Throughout the promotion, you can spot P5X wrapped trucks cruising through the streets of Akihabara and Shibuya. Additionally, there will be large outdoor advertisements featuring various P5X characters displayed in six distinct locations throughout the Akihabara area. Keep an eye out for all the different characters as you explore!

The truck runs until February 3, 2026, while the outdoor ads will be available until February 5, 2026.

Note: The advertisement locations are subject to change, and viewers are reminded to act safely while taking photos.

30th Anniversary of the Persona Series

The Persona series celebrates its 30th anniversary in 2026, and thus a special site is launched featuring anniversary goods, events, and much more for fans to enjoy. It showcases a brand-new key visual created by designer Naruki Soejima. Don't miss the opportunity to check out all the exciting announcements!

For more anniversary details, visit the 30th Anniversary Special Site at Persona 30th Anniversary.

Special Site for P5X Half Anniversary

Additionally, a special site dedicated to the half-anniversary of P5X has been set up, covering all related events and real-world collaborations. Get all the latest information and make sure you don't miss anything!

Explore the P5X Half Anniversary Special Site at P5X Half Anniversary.

What is Persona 5: The Phantom X?

In this groundbreaking RPG set in Tokyo, players navigate the dual lives of a high school student and a phantom thief. Explore realistic neighborhoods like Shibuya and Shinjuku during the day, living the vibrant life of a teenager. At night, infiltrate otherworldly dungeons filled with fierce enemies, harnessing the power of Persona in battles that require skill and strategy. Unravel mysteries, deepen bonds with friends, and navigate relationships that influence your adventure and destiny.

For those who want to dive into the thrilling world of P5X, download the game from the following links:

Join the adventure today, and remember to check the official store and website for the latest game news and updates! P5X Official Store | P5X Official Site