#Japan #Tokyo #Loft #Umbrellas #Rainy Days

Loft's New 'RAINY DAYS' Collection: Make Your Rainy Days Enjoyable!

Loft Co., Ltd., headquartered in Shibuya, Tokyo, has launched a delightful new collection called 'RAINY DAYS,' which will be available starting mid-April 2026. This collection features a wide array of rain goods designed to alleviate the stress that comes with rainy days. From functional yet stylish umbrellas to clear vinyl options that brighten your view, and whimsical designs that uplift your mood, Loft has made sure there’s something for everyone.

The collection includes practical items like convenient umbrella cases and rainwear to help you enjoy rain-soaked days to the fullest.

Where to Shop

The 'RAINY DAYS' collection can be found at Loft stores nationwide and on the Loft online store: Loft Online Store.

Featured Products:

Functional Umbrellas That Lighten Your Mood

• - New Release: Memory Carbon Lightweight Mini Umbrella (Nifty Colors) - 4,950 JPY

This foldable umbrella boasts a unique shape memory feature, allowing for easy folding while maintaining a lightweight design. It even comes with a large-capacity storage case for added convenience.

• - New Release: Shupatto Umbrella 58cm (Marna) - 7,150 JPY

Closed with a simple motion, this long umbrella features a unique structure that wraps its fabric without a belt. Its fiberglass frame has been revamped for about a 25g reduction in weight.

• - New Release: Pitta Magnet Umbrella (Moonbat) - 4,400 JPY

Some stores offer this innovative foldable umbrella featuring a built-in magnet in the handle that allows it to attach conveniently to doors for effortless storage.

Fun and Playful Design Umbrellas

• - Loft Exclusive: Sumida Aquarium x Wpc. Vinyl Umbrella - Penguin Blue - 3,190 JPY

This jump-style vinyl long umbrella showcases penguins from the Sumida Aquarium swimming playfully. Each umbrella is adorned with a charm inspired by their favorite fish.

• - New Release: Clear Umbrella with Wavy Lines (Because) - 3,190 JPY

Featuring wavy lines and uniquely colored edges, this clear vinyl umbrella is as stylish as it is durable, thanks to its fiberglass frame.

• - New Release: Wpc. Gemstone Umbrella (World Party) - 2,970 JPY

Inspired by the beauty of gemstones, this vinyl long umbrella comes with a natural stone charm that complements its main color.

Items to Enhance Your Rainy Day Experience

• - Loft Exclusive: RE:PET Umbrella Case (Because) - 1,980 JPY

Made with high-absorbency microfiber on the inside, this umbrella case is designed for size adjustment and can even wipe off water droplets when spread out like a towel.

• - New Release: Cycle Poncho (Ascent) - 6,600 JPY

This poncho, crafted specifically for cyclists, provides extensive coverage over the bike basket with waterproofing, windproofing, and UV protection – a year-round essential.

• - New Release: Shoulder Bag (Ascent) - 3,300 JPY

With its vibrant colors, this water-resistant shoulder bag is not only lightweight at 163g, but also spacious enough to accommodate A4-sized items, thanks to its easy-to-access drawstring design.

Conclusion

With the launch of Loft's 'RAINY DAYS' collection, indoor worries for rainy weather can be transformed into enjoyable outdoor experiences. Embrace the rainy season with style and cheer by selecting unique and functional items from this exciting range!