Nongshim Shin Ramyun Joins K-Culture Wave with K-Pop Demon Hunters Launch
Nongshim Shin Ramyun: A Delicious Addition to K-Pop Culture
Nongshim, a renowned leader in the instant noodle industry from South Korea, continues to innovate by intertwining culinary delights with popular culture. With the release of Netflix's exciting animated film 'K-Pop Demon Hunters', Nongshim is launching special, limited-edition products inspired by the movie that is stirring excitement among fans. Imagine tasting the same Shin Ramyun enjoyed by the characters on-screen while immersing yourself in the exhilarating narrative of K-Pop!
The collaboration features a variety of enticing offerings including a limited-edition 'Shin Ramyun' and 'Shrimp Crackers', adorned with endearing characters from 'K-Pop Demon Hunters'. Fans can look forward to encountering 'Rumi', 'Mira', and 'Zoey' from the 'HUNTR/X' team, as well as the 'Saja Boys' and 'Derpy', the charming tiger mascot. Set to launch globally starting late August, these products will be available in Korea, North America, Europe, Oceania, Southeast Asia, and Mexico.
One of the highlights of this collaboration is a special edition of Shin Ramyun that closely resembles what was seen on-screen in the film, available exclusively to fans in Korea. This ties in magnificently with the film’s vibrant representation of K-Pop culture, featuring aspects like K-music, mouth-watering K-food, and striking street fashion. Many fans have already noticed the inclusion of Nongshim products in the film, identifying the familiar logo and the playful naming conventions surrounding their products, indicating a strong cultural connection between the brands and the themes in the movie.
This unique collaboration has not only emerged from the organic recognition of Nongshim's offerings from K-Pop enthusiasts but also hinges on the vibrant K-Culture wave that has taken the world by storm. A Nongshim spokesperson expressed appreciation for the grassroots efforts made by discerning fans: *