Haier's Clay Court Open and Fans Club Connect Youth Tennis to Roland-Garros 2026

Haier's Commitment to Youth Tennis at Roland-Garros 2026

Haier, the world’s leading large appliance brand for 17 consecutive years, marked a significant occasion on June 2, 2026, with the Haier Fans Club Event held at La Faisanderie, Stade Français, Paris. As an official partner of Roland-Garros for the fourth year running, Haier also organized the Haier Clay Court Open, a youth tennis tournament aimed at nurturing the skills of promising young players aged 12 to 15 from the Paris region.

The event showcased talented junior players who competed on clay courts in a format mirroring professional tournaments. In a thrilling singles competition, Victor de Bure and Victoria Andrieu emerged victorious, claiming their titles.

"The Haier Clay Court Open provides aspiring young talents in the Paris area with a day of competition on clay as well as tickets to the Roland-Garros finals. This is a significant prize that sets the standard we aim for in all our sports partnerships," stated Wang Meiyan, the Group's head and brand manager. "After four years of our partnership with Roland-Garros, the Haier Fans Club has become integral to our engagement with this tournament. At Place de la Concorde, we share this excitement with fans across the city."

The Haier Clay Court Open is an essential part of a fan club program reflecting Haier's approach to its partnership with Roland-Garros. The goal is to create experiences that extend beyond brand visibility, providing direct and tangible value to local communities. During the 2026 Roland-Garros tournament, Haier will exhibit a selection of smart home appliances at the tournament venue, including refrigerators, wine coolers, dishwashers, laundry care products, and intelligent kitchen devices. The showcased products represent Haier's latest premium lineup, allowing guests to experience the full product range firsthand. This exhibit is part of a broader campaign of brand experiences throughout the tournament period both at the stadium and around Paris.

From June 3, Haier is present at Place de la Concorde with a pop-up exhibition featuring photographs of Haier's fan communities from around the globe. As an official partner of Paris Saint-Germain and Liverpool FC, Haier will also offer interactive football-themed fan experiences, creating a blend of its tennis and football partnerships in one location in Paris.

Engaging with sports offers brands a powerful strategic platform for authentically reaching consumers and bringing their core philosophies to life. Through the universal values of excellence, perseverance, and human potential, sports create meaningful emotional connections that elevate brand experiences far beyond traditional marketing. This philosophy lies at the heart of Haier’s long-term sports marketing strategy. For over two decades, Haier has systematically built a diverse, cross-sport engagement ecosystem that encompasses basketball, tennis, football, badminton, cricket, motorsports, hockey, volleyball, and more. Through strategic partnerships with major events, impactful brand activations, and long-term community initiatives, Haier has forged deep, authentic relationships with consumers on both global and local scales.

By linking its brand with competitive spirit and a pursuit of performance, Haier strengthens its position as a forward-thinking, performance-driven lifestyle brand, appealing to consumers striving for excellence in every aspect of life.

For more information on Haier's exciting sports events, visit Haier's official website.