Coffee Bean & Tea Leaf and Now You See Me: A Magical Beverage Collaboration

The Coffee Bean & Tea Leaf® Partners with Now You See Me for a Magical Experience



The Coffee Bean & Tea Leaf® has embarked on a bewitching collaboration with Lionsgate's film, Now You See Me: Now You Don't, set for a theatrical release on November 14, 2025. This partnership, launched to celebrate the magic of cinema and coffee, offers fans enticing new beverages and a chance to win incredible prizes through a special sweepstakes.

The Enchantment Unveiled


As the film gears up for its release, The Coffee Bean & Tea Leaf® introduces two exclusive iced teas that embody the magic and mystery of the movie. Featuring Mango Magic Heist Tea and Strawberry Shimmer Heist Tea, these drinks are crafted using bold Swedish Berry tea blended with lemonade, juicy fruit flavors, and a touch of magical glitter. This delightful union showcases the creativity and innovation that defines both the beloved coffee brand and the thrilling film franchise.

Tara Hinkle, President and Head of Americas at The Coffee Bean & Tea Leaf®, expressed enthusiasm about the partnership, stating, "We’ve built our legacy on handcrafted drinks that surprise and delight. Our collaboration with Now You See Me: Now You Don’t brings that same sense of wonder to life, blending our L.A. heritage with a touch of movie magic."

Meet the Characters


In Now You See Me: Now You Don’t, audiences will reunite with the Four Horsemen, played by Jesse Eisenberg, Woody Harrelson, Dave Franco, and Isla Fisher, as they connect with a new generation of illusionists (Justice Smith, Dominic Sessa, and Ariana Greenblatt). Their mission is to expose the corruption surrounding Veronika Vanderberg, portrayed by Rosamund Pike, a powerful diamond heiress tied to unscrupulous characters. With legendary Thaddeus (Morgan Freeman) by their side, these magicians must utilize their skills in this thrilling ride filled with jaw-dropping illusions and unexpected twists.

A Magical Sweepstakes Awaits


To make the experience even more enchanting, The Coffee Bean & Tea Leaf® is offering a sweepstakes that runs from October 15 to November 14, 2025. Contestants will have the chance to win exciting prizes, including:
  • - Grand Prize: A VIP trip to the red carpet premiere of Now You See Me: Now You Don't in New York City on November 10, 2025.
  • - Second Prize: An exclusive private watch party at Lionsgate Studios.
  • - Third Prize: Tickets to see Now You See Me: Now You Don't in theaters.
  • - Fourth Prize: Digital access and limited-edition merchandise.

Entering the sweepstakes is simple—fans can visit The Coffee Bean & Tea Leaf’s website or scan a QR code found in participating cafés to complete a brief entry form. This opportunity is available to legal residents of the contiguous United States only.

Coffee with a Touch of Cinema


As the creators of the Original Ice Blended®, The Coffee Bean & Tea Leaf® has always been committed to providing innovative and delicious beverages. With over 1,100 locations worldwide, and now part of the Jollibee Group, they continue to blend flavors from across the globe.

In wrapping up this announcement, Angie Sharma, head of Global Partnerships and Brand Strategy for Lionsgate Motion Picture Group, emphasized, "With Now You See Me Now You Don't set to take the Horsemen on their greatest heist yet, we’re thrilled to partner with The Coffee Bean & Tea Leaf® to share this magic with our customers."

So, whether you’re a fan of coffee, tea, or magic, don’t miss the chance to indulge in these limited-edition beverages while they last and participate in a sweepstakes that promises exciting surprises.

To learn more about the magical drinks and for additional information, visit The Coffee Bean & Tea Leaf®.

Topics Consumer Products & Retail)

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