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Introducing the Montecristo Fragata: A New Era for Travelers

Habanos, S.A. has made a remarkable debut at the TFWA World Exhibition & Conference by introducing the Montecristo Fragata, an exclusive travel humidor specially crafted for the duty-free and travel retail audiences. This stunning new product is designed to accompany cigar aficionados on their global adventures, embodying luxury and sophistication.

A Symbol of Luxury and Heritage

Founded in Havana in 1935, Montecristo is one of the most revered cigar brands worldwide, known for its exquisite craftsmanship and unique flavors. The name 'Montecristo' is derived from Alexandre Dumas’ classic novel, The Count of Monte Cristo, which adds a literary significance to the brand's legacy. This connection to literature is more than a brand story—it's a core aspect of Montecristo's identity, highlighting the rich traditions and meticulous craftsmanship involved in the making of their Habanos.

With the launch of the Montecristo Fragata, the brand is set to continue its illustrious path by offering a luxurious product that speaks to the essence of travel. The name 'Fragata' invokes the historical ships that connected journeys and adventures, much like the experiences this humidor is designed to create.

Perfect for the Avid Traveler

The Montecristo Fragata humidor is crafted with the intent of being the perfect companion for cigar lovers, no matter where their travels take them. It accommodates 20 brand new Montecristo Fragata cigars, which are presented in a Duke format, characterized by their 54 diameter and 140 mm length. Each cigar is meticulously handcrafted from the finest tobacco leaves sourced from the renowned Vuelta Abajo region in Pinar del Río, known for its superior quality.

Each Habanos cigar within the Montecristo Fragata range is not only designed for smoking pleasure but is also adorned with a unique band that signifies its elite status, enhancing the sense of exclusivity.

Alberto Donar Cruz, Habanos’ commercial vice president, emphasized the significance of this launch, stating that Montecristo has continuously thrived and today marks a new milestone in its journey. He expressed that presenting the Montecristo Fragata in Cannes— a hub of the travel industry—was the ideal backdrop for this significant announcement. It serves as a call to embark on a sensory journey, allowing travelers to enjoy an exceptional experience wherever their adventures lead them.

José María López, also a vice president at Habanos, reiterated the brand's dedication to offering exclusive products tailored for duty-free and travel audiences. He noted that after celebrating its 90th anniversary, Montecristo continues to innovate and win the hearts of cigar enthusiasts across generations.

A Unique Smoking Experience

The Montecristo Fragata offers a medium to full-bodied experience, perfect for those who appreciate complexity in their cigars. The first third delivers a smooth, creamy flavor profile with wood notes, while the second third introduces stronger aromas of wood, subtle smokiness, hints of leather, and a slight coffee undertone. The final third culminates in the signature intensity of Montecristo, delivering a rich tapestry of flavors that are beautifully developed.

With an approximate smoking time of 70 minutes, this cigar is ideal for savoring moments of leisure and adventure.

Availability and Pricing

The Montecristo Fragata will be available exclusively through duty-free and travel retail channels, ensuring that only the most discerning customers can experience this latest offering. The recommended retail price is set at $64.00 (or €55) per unit and $1,280.00 (or €1,100) for a box of 20, though prices may vary by market.

In conclusion, Habanos, S.A. has placed the Montecristo Fragata at the intersection of travel, luxury, and impeccable craftsmanship. This new humidor not only represents a product but invites all cigar enthusiasts to embrace the spirit of exploration and share in the exceptional journey of Montecristo.