Looop's Survey Highlights the Disconnect Between Weather Awareness and Electricity Costs

Exploring the Connection Between Weather and Electricity Costs

In light of increasing electricity prices, Looop Inc., a leading company based in Tokyo aiming for a sustainable energy society, conducted a comprehensive survey targeting individuals aged 20 to 60 years old. This investigation, titled "The Connection Between Weather and Electricity," seeks to understand how much consumers are aware of the relationship between weather conditions and electricity pricing.

As we approach the winter months when heating needs intensify, concerns about electricity costs grow. In Japan, electricity pricing is influenced by market demand and supply, which are heavily impacted by various factors, including weather. With the rise of solar energy, daytime electricity production can surpass demand on sunny days, leading to a societal issue known as "output control," where excess electricity is wasted. Understanding the public's awareness of these issues is crucial as they relate to broader renewable energy initiatives.

Survey Overview

- Period: October 31, 2025 - November 4, 2025
- Method: Online survey conducted by PRIZMA
- Participants: 1,019 individuals aged 20 to 60
- Conducted by: Looop Inc.

Findings: A Habitual Check on Weather but Not on Electricity Costs

The survey findings reveal a stark dichotomy: nearly 90% of respondents reported checking the weather daily or several times a week. In contrast, when asked about their frequency of checking electricity costs, almost 80% indicated either not checking at all or doing so only once a month. This suggests that while weather awareness is a part of daily life, electricity usage and costs may not command the same attention.

Lack of Awareness Regarding Electricity Savings on Sunny Days

Interestingly, when respondents were prompted about their thoughts on sunny weather, only 4.3% recognized the potential for electricity savings. Instead, most associated sunny days with practical benefits, such as laundry drying efficiently or feeling more positive – but not with financial savings on electricity.