Innovative Public-Private Partnership: Bestpra's Recognition in Government Pitch Case Study

Bestpra's Inclusion in 'COMPASS' Government Pitch Case Study

Bestpra, a company headquartered in Shibuya, Tokyo, has recently been spotlighted in the Kanto Economic Bureau's newly released guidelines titled 'COMPASS: Realizing Collaborative Public-Private Partnerships'. This guide outlines various successful case studies of public-private collaborations, emphasizing the importance of addressing social issues through innovative partnerships. Bestpra's initiatives in Hachioji City, which include health management, health points, and community engagement, were highlighted as exemplary cases of this cooperative model.

Understanding 'COMPASS'

The Kanto Economic Bureau, in collaboration with regional economic and health bureaus across Tohoku, Chubu, Chugoku, Shikoku, Kyushu, and Okinawa, has been facilitating 'government pitches'. These events allow local governments to present their challenges, while businesses propose solutions, fostering a platform for collaborative problem-solving. The ultimate goal is to simultaneously resolve local issues and promote the healthcare industry. The 'COMPASS' guideline includes essential know-how, templates, and showcases successful projects to inspire more local governments to engage in public-private collaborative efforts. View the guidelines here.

Government Pitch Matching Cases

The Kanto Economic Bureau has been actively hosting government pitches focusing on healthcare-related community challenges. These events encourage proactive local governments to outline their needs, leading to matching opportunities with interested companies. This model has proven effective in pairing entities willing to engage in public-private collaborations. For more information about the matching case studies, click here.

Bestpra's Featured Initiatives

One of Bestpra’s notable initiatives highlighted in the guidelines is the city's caregiving prevention point system called 'TekuPo', which combines a health app's functionalities for health management, communication, and health incentivization.

- Utilizing a Health App: Users earn points by engaging in activities like exercise, meal tracking, cognitive training, and vital sign monitoring.
- Participation Equals Points: Residents can accumulate points by attending health workshops, volunteer activities, and various community engagement events.
- Local Economic Development: Earned points can be redeemed in local stores, enhancing the vitality of regional commerce.
- Sustainable Funding Model: Plans are in place to utilize advertising revenue from local businesses to sustain the point system and minimize budgets for local governments.

Cognitive Health App: 'Brain Healthy App'

Informed by groundbreaking research from the Karolinska Institute—a leading authority in dementia research—Bestpra has developed a completely free health app focused on maintaining cognitive health. This app allows users to manage a combination of activities like exercises, brain training, and dietary guidance.

The research underpinning the app has verified that a combination of dietary advice, exercise guidance, cognitive training, and lifestyle modifications can effectively curb the progression of mild cognitive impairment. Since its launch in 2017, the app has garnered numerous awards, including recognition from Tokyo and various local governments, as well as the Cabinet Office’s ImPACT initiative.

'Brain Healthy App & Health Points Service'

Bestpra’s 'Brain Healthy App & Health Points Service' aims to promote health in local communities while also energizing local commerce. Users can earn points through health-promoting activities tracked in the health app, including volunteer work. These points can then be converted to 'PayPay Points', linking the health of local citizens with economic vitality in a groundbreaking fashion.

The service has been adopted by over 20 municipalities across Japan, focusing on digitizing health incentives and caregiving prevention programs. Notable municipal participants include Hachioji City and Shibuya City in Tokyo, and various others throughout Japan.

Message from Bestpra’s President

Yosuke Toyama, the President of Bestpra, expresses his gratitude for being featured in the Kanto Economic Bureau's initiative, stating, “It’s an honor to showcase our efforts at the 'Startup Matching Corner' with the support of the Ministry of Economy, Trade and Industry. Through the 'Wellness Platform', we aim to contribute to the health promotion of middle-aged and elderly individuals while collaborating with partner companies to create even more value. We will continue to strengthen our ties with the community as we work towards a sustainable health society.”

For Local Governments

If you represent a local government considering implementing digital health and caregiving prevention point systems or seeking to enhance services automatic allowing for community engagements, Bestpra offers valuable insights and proven models of collaborative public-private partnerships.

For Businesses in Health Foods

For businesses looking to familiarize middle-aged and elderly customers with their products, or for those wishing to strengthen product sales among health-conscious consumers, Bestpra has a platform that can connect products with the needful audience. With over 150,000 middle-aged users, Bestpra helps provide health maintenance advice tailored to individual needs.