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Strategic Alliance: Analytic Partners and ANA Join Forces

In a significant move aimed at enhancing the marketing landscape, Analytic Partners has proudly announced an exclusive strategic partnership with the Association of National Advertisers (ANA). This alliance marks a pivotal moment, leveraging both organizations' strengths to empower marketing leaders with actionable insights that are crucial in today’s competitive environment.

The Essence of the Partnership

Analytic Partners is globally recognized for its excellence in Commercial Analytics, and this partnership symbolizes a commitment to providing top-tier marketing insights to ANA’s members. Through this collaboration, ANA members will gain exclusive access to Analytic Partners’ proprietary ROI Genome® data, tailored recommendations, and industry-leading analytics.

This initiative aims to equip Chief Marketing Officers (CMOs) and analytics professionals with the necessary tools to navigate the complexities of modern marketing. Key events like the ANA Measurement and Analytics Conference and the ANA Masters of Marketing will serve as platforms for members to explore these invaluable insights. These gatherings will not only highlight thought leadership but also facilitate the identification of actionable growth strategies.

Voices from Leadership

Reflecting on the magnitude of this partnership, Jonathan Sanchez, VP of Marketing at Analytic Partners, emphasized the significance of marketing measurement in contemporary communication channels. He stated, "Analytics Partners, with 25 years of unrivaled excellence, leads independent research, featuring prominently in reports like the Gartner® Magic Quadrant™ and The Forrester Wave™. This partnership allows us to infuse our expertise and innovative insights into the strategies of our members."

Bill Duggan, Group EVP of the ANA, echoed these sentiments, highlighting that in today's fragmented communications landscape, brands are in fierce competition for consumer attention. He noted, "Data-driven decision-making is essential for growth, and we are thrilled to partner with Analytic Partners to benefit our members from their extensive insights."

Fostering Growth through Analytics

Omar Dennis, Chief Strategy Officer at Analytic Partners, expressed enthusiasm about this collaboration, stating that it emphasizes their commitment to delivering innovative Commercial Analytics. He added, "Data and analytics-driven decisions are pivotal for the future, and we are determined to provide ANA members with unique insights and actionable strategies to achieve their business objectives."

As companies navigate the complexities of an evolving media landscape, Analytic Partners remains at the forefront of offering transformative approaches to marketing analytics. By moving beyond traditional measurement tactics, they are enabling enterprises to make data-informed decisions across various functions.

About the Organizations

Analytic Partners has consistently been recognized as a leader in the industry, featuring in both the 2024 Gartner Magic Quadrant for Marketing Mix Modeling Solutions and The Forrester Wave™ reports on marketing measurement and optimization. Their focus on delivering adaptive solutions for comprehensive business understanding ensures clients can plan and optimize effectively.

On the other hand, the ANA plays a vital role in shaping the future of marketing, advocating for over 1,600 member companies, including 1,000+ client-side marketers. With a mission to connect members with unparalleled resources and expertise, the ANA influences a staggering $400 billion in annual marketing spending.

As they jointly forge ahead, Analytic Partners and the ANA are poised to elevate the marketing profession, providing the essential insights necessary for driving growth and achieving lasting impact in the industry.