#China #pop culture #Xiamen #Chinese Wave #Ciwen Media

Strategic Collaboration: POP Culture and Ciwen Media

In a landmark move for the Chinese entertainment sector, POP Culture and Ciwen Media have officially forged a strategic partnership aimed at transforming the landscape of Chinese Wave (Huáliú) culture. Announced on August 7, 2025, this alliance signifies a forward leap in both companies' commitment to enhancing the distribution of quality content and providing robust support for emerging artists within China's dynamic performance market.

A Sign of Growth

This collaborative effort is the result of extensive planning and partner vetting over the past months. Set to take effect in the latter half of 2025, the partnership is already gearing up for an exciting lineup of exclusive tour projects featuring talented artists, including the much-anticipated Su Xingjie and Liu Dazhuang, across significant cities in China. Kicking off with the 2025 Su Xingjie concert in Chengdu on August 30th at the ZhengHuo Art Center, this partnership aims to set the stage for a series of innovative performances that appeal to a broad audience.

Strength in Unity

With POP Culture recognized as a pioneer in enhancing the appeal of Huáliú music, its relentless pursuit of market expansion has laid a robust foundation for this partnership. The organization has built a reputation for incubating popular intellectual properties and navigating the music performance arena with both agility and expertise.

Opposite to this, Ciwen Media brings its own strengths to the table with a well-established framework for film and television production, artist management, and large-scale entertainment projects. Their dual-core approach emphasizes “Endogenous Growth” and the “Capital Platform Expansion of a Listed Company,” which positions Ciwen Media as a formidable actor in the industry. Their synergy promises not only to maximally leverage their respective competencies but also signals a deeper exploration of the commercial viability of Chinese Wave music.

Shared Vision for the Future

Looking ahead, both POP Culture and Ciwen Media are poised to leverage this alliance to facilitate even more innovative and high-quality performance projects that push the boundaries of what is currently available in the industry. The goal is to not only cultivate a vibrant music scene but also contribute significantly to the broader development of the entertainment sector in China. As strategic partners, both entities are committed to promoting industry advancement and delivering culturally rich content that resonates with audiences.

While this partnership is poised to bring substantial growth, it remains grounded in mutual respect for each company's mission. The collaboration symbolizes a commitment to elevating the profile of Chinese Wave artists and expanding their reach in a rapidly evolving market.

As we step into this new chapter of Chinese entertainment, the contribution from both companies illustrates a shared vision for a flourishing music culture and entertainment industry, ensuring the delivery of high-quality and diverse offerings to audiences nationwide.

About POP Culture Group Co., Ltd

Based in the Cayman Islands with core operations in China, POP Culture Group Co., Ltd specializes in the industrialization of Chinese Pop Culture. Their extensive service offerings include live performances, artist management, intellectual property rights handling, and film and television production. Initially rooted in hip-hop culture, the company has diversified to become a prominent name within the broader Chinese cultural landscape, engaging both online and offline through live events, digital services, and content production, ensuring a comprehensive and immersive entertainment experience for fans.

As this partnership unfolds, the eyes of the entertainment world will be watching closely, anticipating a vibrant resurgence of Chinese Wave music through the innovative platforms created by POP Culture and Ciwen Media.