#United States #Auburn Hills #Ram Trucks #NITRO CIRCUS #Thrill Sports

Ram Automobiles Joins Forces with Thrill Sports

In a significant move that bridges the worlds of automotive excellence and sports entertainment, Ram has officially been named as the truck and auto partner for Thrill Sports’ vast array of events and properties. This multi-year partnership marks a new chapter for both the Ram brand and Thrill Sports portfolio, which includes notable events such as Power Slap, Street League Skateboarding, and Nitro Circus.

A Partnership Built for Performance

The collaboration establishes Ram with exclusive rights in the pickup truck category and American automotive sector across the Thrill Sports events. It cleverly integrates Ram's robust and resilient brand into the thrilling and adrenaline-pumping experiences that define Thrill Sports. The partnership extends over a wide range of events, with coverage of all numbered Power Slap live events, global stops of the Street League Skateboarding Championship Tour, and Nitro Circus tour events worldwide.

The synergy between Ram and Thrill Sports was first highlighted in January 2026 through the launch of Ram's 'Race for the Seat' competition series, which premiered to great acclaim and showcased the brand’s commitment to performance and excitement. The series played a crucial role in Ram's re-entry into the NASCAR CRAFTSMAN Truck Series, where the winners have displayed exuding talent on the national stage.

Dana White, owner of Thrill Sports, reflected on this groundbreaking partnership, stating, “This is a massive deal for us, and the perfect partnership with sports brands built around speed, toughness, and high-performance action – exactly what Ram is all about.” By joining forces, the two brands aim to elevate the experience for fans, athletes, and all who engage with their respective disciplines.

Showcasing Strength and Durability

Ram trucks are renowned for their strength and durability, characteristics that align perfectly with the high-intensity environments found in action sports. The agreement enables notable brand integration at significant events, including prominent placements during Power Slap competitions, branding at the Street League Skateboarding events, and display rights at the Nitro Circus shows.

For instance, Ram will take center stage at Power Slap events, highlighting brand elements on the table, canvas, and through various broadcast channels. The brand's vehicles will be involved in athlete arrivals, emphasizing a seamless connection with the excitement surrounding the competitions.

The partnership also extends to several interactive opportunities for fans, including a chance to participate in social media contests and exclusive activations at live events. One of the standout features is the 'Trick of the Year' contest at Street League Skateboarding, an engaging user-generated content competition culminating in the winner driving away in a brand new Ram truck.

In a memorable display of integration, the iconic Nitro Circus Giganta Ramp will be towed by Ram vehicles across North America, offering fans opportunities for engagement through photo opportunities and exclusive prizes tied to the vehicle's appearances.

Commitment to Community and Culture

Ram’s partnership with Thrill Sports is not merely about brand visibility; it reflects its commitment to the athletic communities that embody a culture of fearlessness and determination. Tim Kuniskis, president of the Ram brand, expressed this sentimentwell, stating, “We're backing the athletes, the fans, and the culture of fearlessness they represent.” This commitment to the lifestyle surrounding these sports enhances the overall experience while raising the bar on what it means to deliver real performance both on the road and in competitions.

In addition to these exciting features, there are plans for exclusive content series that will showcase the key athletes across each Thrill Sports property, pushing Ram’s pickup fleet to its limits. Fans can expect engaging social media content that resonates with Thrill Sports' extensive following of over 75 million.

A New Era for Sports and Automotive Partnership

As Thrill Sports continues to innovate in the live-action sports arena, partnering with a well-respected automotive brand like Ram sets the stage for a thrilling era of sports and lifestyle. This partnership not only signifies a win for both companies but also envisions increased excitement and engagement within the action sports community.

With the Ram brand now entrenched in the pulse of exhilarating sports performances, enthusiasts can look forward to a series of events that will push boundaries and redefine passion in both the automotive and sports fields. The only question remains: what will come next as this partnership matures?

For more information about Ram, check out their official website here.