Left Field Labs and Hasbro Celebrate Double Win at Webby Awards for Twister AIR Innovation
In an exciting culmination of creativity and technology, Left Field Labs, a leading creative tech agency within Stagwell's Code and Theory Network, has recently made headlines by securing two major wins at the 29th Annual Webby Awards. These honors, often referred to as the 'Internet's highest honor' by The New York Times, celebrate outstanding achievements in digital innovation and excellence.
The agency received accolades for their groundbreaking work on Twister AIR, a rejuvenated version of the classic game Twister that integrates augmented reality and artificial intelligence, thus bridging the gap between modern technology and timeless family fun. This revolutionary concept aims to captivate a wide range of audiences, allowing families to engage and connect in a novel, interactive manner.
Winning a Webby Award for Best Use of Augmented Reality and being recognized as a People's Voice Winner in the same category, Twister AIR also gained an honorable mention in the Kids & Family category. These awards underscore the significance of innovation in the world of games, particularly as Twister has entertained generations for over five decades.
Brian Baker, Senior Vice President of Board Games at Hasbro, expressed his enthusiasm regarding the achievement, stating, "It's fantastic to see TWISTER Air take home two Webby Awards this year. It's a great reminder that even as our games evolve, that core spark they bring – the movement, the laughter, the connection – stays the same." Baker further acknowledged the contributions of Left Field Labs in pushing the boundaries of gaming experiences, suggesting that their collaboration has made the process of getting tangled up with family and friends even more enjoyable.
In reflecting on the success of Twister AIR, Sarah Mehler, Founder and CEO of Left Field Labs, shared, "We've entered a new chapter, where emerging technologies such as immersive aren't just enhancing our experiences — they're redefining how we create, connect, and play." She emphasized the importance of visionary partnerships, highlighting the role of Hasbro in pushing the envelope of creativity and execution within the gaming landscape.
This announcement comes as Left Field Labs, since its inception in 2008, has refined its capabilities in artificial intelligence and immersive technologies, positioning itself as a leader in transforming ambitious ideas into extraordinary products. Their commitment to innovation has led them to work with industry giants like Google, Amazon, and Meta, cementing their status as a pivotal player in the digital sphere.
For those interested in exploring the expansive range of Left Field Labs' transformative work, a visit to their website (www.leftfieldlabs.com) unveils a wealth of information regarding their projects across digital platforms and immersive experiences.
As we move forward, the partnership between Left Field Labs and Hasbro serves as an inspiring example of how creativity and technology can redefine entertainment. The fusion of traditional family games with cutting-edge technology like augmented reality points to an exciting future where the potential for new experiences in family play is virtually limitless. With Twister AIR leading the way, the landscape of gaming seems poised for a refreshing revolution, affirming the belief that play is not just an activity for children but a timeless experience meant to be cherished by all ages.
The agency received accolades for their groundbreaking work on Twister AIR, a rejuvenated version of the classic game Twister that integrates augmented reality and artificial intelligence, thus bridging the gap between modern technology and timeless family fun. This revolutionary concept aims to captivate a wide range of audiences, allowing families to engage and connect in a novel, interactive manner.
Winning a Webby Award for Best Use of Augmented Reality and being recognized as a People's Voice Winner in the same category, Twister AIR also gained an honorable mention in the Kids & Family category. These awards underscore the significance of innovation in the world of games, particularly as Twister has entertained generations for over five decades.
Brian Baker, Senior Vice President of Board Games at Hasbro, expressed his enthusiasm regarding the achievement, stating, "It's fantastic to see TWISTER Air take home two Webby Awards this year. It's a great reminder that even as our games evolve, that core spark they bring – the movement, the laughter, the connection – stays the same." Baker further acknowledged the contributions of Left Field Labs in pushing the boundaries of gaming experiences, suggesting that their collaboration has made the process of getting tangled up with family and friends even more enjoyable.
In reflecting on the success of Twister AIR, Sarah Mehler, Founder and CEO of Left Field Labs, shared, "We've entered a new chapter, where emerging technologies such as immersive aren't just enhancing our experiences — they're redefining how we create, connect, and play." She emphasized the importance of visionary partnerships, highlighting the role of Hasbro in pushing the envelope of creativity and execution within the gaming landscape.
This announcement comes as Left Field Labs, since its inception in 2008, has refined its capabilities in artificial intelligence and immersive technologies, positioning itself as a leader in transforming ambitious ideas into extraordinary products. Their commitment to innovation has led them to work with industry giants like Google, Amazon, and Meta, cementing their status as a pivotal player in the digital sphere.
For those interested in exploring the expansive range of Left Field Labs' transformative work, a visit to their website (www.leftfieldlabs.com) unveils a wealth of information regarding their projects across digital platforms and immersive experiences.
As we move forward, the partnership between Left Field Labs and Hasbro serves as an inspiring example of how creativity and technology can redefine entertainment. The fusion of traditional family games with cutting-edge technology like augmented reality points to an exciting future where the potential for new experiences in family play is virtually limitless. With Twister AIR leading the way, the landscape of gaming seems poised for a refreshing revolution, affirming the belief that play is not just an activity for children but a timeless experience meant to be cherished by all ages.
Topics Entertainment & Media）
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