#USA #São Paulo #iGaming #SOFTSWISS #Barrichello

SOFTSWISS and Rubens Barrichello's Thriving Partnership

As the partnership between SOFTSWISS, a leading technology provider in the iGaming sector, and Brazilian motorsport icon Rubens Barrichello enters its third year, both parties are reflecting on a period of significant growth and accomplishment. Since the inception of their collaboration, SOFTSWISS has made noteworthy strides in enhancing its presence in Brazil, with impressive metrics to show for it.

In the first quarter of 2026, the company reported a remarkable 65% increase in total wagers and a 64% rise in gross gaming revenue (GGR) compared to the same quarter in 2025. Such growth can be attributed to numerous strategic initiatives undertaken by SOFTSWISS, particularly under Barrichello’s guidance as the non-executive director for Latin America.

Building a Stronger Local Presence

One of the major developments over the past two years has been the expansion of SOFTSWISS' local team. Originally operating with just a single representative, the company has now assembled a dedicated group focused on business development, customer support, and marketing. This growth not only bolsters customer service capabilities but also ensures timely assistance and efficient project delivery across the region.

Rubens Barrichello, known for his illustrious Formula One career, brings a wealth of experience and recognition to the table, effectively bridging the gap between SOFTSWISS and the Brazilian market. Beyond merely representing the brand, he has also been instrumental in supporting educational initiatives and strengthening relationships with partners. His participation at key industry events such as Futurecom 2025 and BiS SiGMA South America 2026 has further raised SOFTSWISS' profile.

Future Aspirations and Goals

As the partnership enters its third year, Barrichello expressed enthusiasm for continuing to build upon their existing achievements. He stated, “I am excited about our productive partnership. In our third year, our focus will be on leveraging what we have accomplished so far. I look forward to helping the team engage partners through racing experiences — a way to share something personal while building real connections.”

In light of several strategic meetings with management, SOFTSWISS has outlined its principal business objectives for 2026. A standout priority will be inspired by Barrichello’s multifaceted background — the goal is to expedite solutions, enhance product development, and improve productivity across all sectors of the business.

SOFTSWISS Founder Ivan Montik emphasized the importance of speed and precision, likening them to key factors in racing. He noted, “As a lifelong racing fan, I understand that in business, just like on the racetrack, milliseconds can determine success. It's this mindset that has shaped our position in the industry and will continue driving us forward.”

This commitment to efficiency is already yielding results; SOFTSWISS managed to launch a new B2B product within a mere two months. This innovative offering empowers iGaming operators to provide event-based betting on real events through a fixed odds model, meeting the evolving demands of their audience while allowing them to remain within their established business framework.

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. The company offers comprehensive software for managing iGaming projects, ensuring versatility and reliability for its clients. As they look ahead, SOFTSWISS remains committed to leveraging its partnership with Rubens Barrichello to enhance its market position and expand its impact across Latin America.