New Rilakkuma and Awawaneko Merchandise Set to Launch in October 2026

Exciting News for Rilakkuma Fans!

The beloved character Rilakkuma is set to welcome a new friend: Awawaneko! This adorable new character, along with Rilakkuma, will feature in a brand-new series of merchandise ready to hit stores in October 2026. This release is brought to you by San-X Co., Ltd. and crafted by the talented team at Production I.G, known for their superb animation work.

A Sneak Peek at the Merchandise

Today, enthusiasts can explore the officially launched special website dedicated to the Rilakkuma and Awawaneko theme. This exciting new line includes a variety of merchandise that caters to both longtime fans and newcomers. From stationeries like memo pads and cross memo pads to stylish bags and plush toys, there’s something for everyone!

One of the highlights is the appearance of Awawaneko—portrayed as a charismatic yet slightly clumsy content creator and traveler. Alongside him, the quirky two-legged seal named Yobi will also join the adventure. The product range not only encapsulates the warmth of these characters but also offers practical everyday items that fans will adore.

Exclusive Pre-launch Event

Before the official launch in October, fans will have the chance to experience the Maku Maku Miracle Wonderland event. Scheduled to take place from August 27 to September 2, 2026, at Matsuya Ginza's 8th floor event square, this event promises an exclusive first look at the new merchandise. Attendees can come in and enjoy an array of fun activities alongside shopping opportunities for limited-edition goods.

This event will be a great place for fans to connect, share their love for Rilakkuma, and even snag some limited items not available anywhere else. The event runs daily from 11 AM to 8 PM, although it will close early at 7:30 PM on August 30 and at 5 PM on the final day, September 2.

Character Introductions

Awawaneko is depicted as a travel-loving and popular video creator who tends to get flustered easily. Clad in a cat-form costume adorned with a patch, Awawaneko's standout feature is its fluffy, bubble-like tail. On the other hand, Yobi is a laid-back, older seal casually seeking warmth and comfort, often found hanging out in various places.

Sample Merchandise Lineup

Among the vast selection of products, fans can find items like:

- Memo Pads: Priced at 385 yen, featuring four assorted designs with 80 pages each.
- Flat Pen Pouch: Available for 1,650 yen, crafted from durable canvas material.
- Plush Toys: Including the hanging plushies and themed wallets, various designs are set between 1,980 yen to 5,500 yen.
- Acrylic Keychains and Stickers: Perfect for personalizing items with fan-favorite designs, priced around 440 yen to 1,100 yen.

With so many exciting products lined up, fans will have no shortage of ways to incorporate Rilakkuma and Awawaneko into their daily lives.

Stay Updated

For previous updates on the Maku Maku Miracle Wonderland and more about the merchandise, be sure to follow the official Rilakkuma Store Blog where fresh announcements will drop on August 6, 2026.

As you count down to October, if you're a die-hard Rilakkuma enthusiast or simply love cute and comforting characters, be sure to keep an eye on the special website for updates and details! With the excitement of these new characters and merchandise, it’s the perfect time to join the journey.

Immerse yourself in the magic of Rilakkuma and get ready to enjoy a delightful experience with Awawaneko! Be sure not to miss out on any of the fun ahead—a serene world of plushy adventures awaits!