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The Marketing Edit: Revolutionizing Industry Insights

The Launch of a Groundbreaking Series

On October 1, 2025, The Female Quotient (The FQ) and Rokt introduced 'The Marketing Edit,' an innovative video series directed towards the marketing and e-commerce sectors. This original content aims to provide audiences with an insider's perspective on the strategies that are defining various organizations at the top of their game, particularly Fortune 500 companies.

The initiative shines a spotlight on remarkable leaders in marketing, showcasing their bold strategies and pivotal decisions. Participating executives hail from well-known brands such as Gap, JCPenney, SharkNinja, and Ulta Beauty. The series comes across as both educational and inspirational, empowering viewers with insights and knowledge that can be applied in real-world scenarios.

Inside the Series: What to Expect

Each week, viewers can look forward to engaging discussions featuring six prominent Chief Marketing Officers (CMOs) who lead some of the world's most recognized brands. These conversations will cover pivotal marketing approaches, crisis management, customer engagement, and other crucial elements that marketers face today. Additionally, the series will be hosted by The FQ's CEO, Shelley Zalis, known for her progressive stance on women's leadership in business.

The first episodes set the tone for what audiences can expect: Fabiola Torres, Global CMO at Gap, discusses the brand's vision; Maris Thalberg, the Chief Customer and Marketing Officer at Catalyst Brands (parent company of JCPenney), sheds light on customer-centric strategies; Michelle Crossan-Matos, Chief Growth Officer at SharkNinja, explores new product launches; and Kelly Mahoney, CMO of Ulta Beauty, shares insights into customer experience and loyalty.

The Significance of This Series

In a rapidly changing business landscape, marketing leaders are often required to think on their feet and adapt to new consumer behaviors and technologies. Shelley Zalis articulates, "Marketers today are rewriting the playbook in real time. The Marketing Edit gives viewers a seat at the table with leading CMOs as they share the pivotal choices and insights defining the future of the industry." This series is more than just a collection of interviews; it serves as a platform that fosters important dialogues around how brands can navigate the complexities of contemporary marketing.

In addition to the weekly episodes released every Wednesday, viewers can look forward to social media content curated for platforms like LinkedIn, Instagram, and YouTube. This won't just be a passive viewing experience; participants are encouraged to engage with the series on various social channels.

Spotlight at Advertising Week New York

The timing of the series aligns perfectly with Advertising Week New York, which occurs from October 6-9. Here, executives will be joining the programming at The FQ Lounge to showcase themes and insights derived from 'The Marketing Edit.' This offers further opportunity for networking and discussion, enhancing the visibility of the series in an influential setting.

About the Collaborators

The Female Quotient (The FQ) is a prominent media and advisory company that boasts a global community of over 7 million women in business. Their primary aim is to transform leadership and provide visibility for women in multiple sectors. Continuing education and empowerment are key focuses of The FQ, and their events are designed to create meaningful moments for professional development.

On the other hand, Rokt is recognized as a leader in e-commerce technology. By harnessing artificial intelligence, Rokt enhances the relevance of transactions at critical moments. Trusted by major companies including Live Nation, Staples, and PayPal, Rokt is pivotal in optimizing customer experiences in the digital marketplace.

In conclusion, 'The Marketing Edit' not only serves as a platform for discussing innovative marketing strategies but also highlights critical leadership insights that can facilitate growth and transformation across industries. The blend of notable brand representation and genuine conversations will undoubtedly provide immense value to both current and aspiring marketing professionals.