#Chipotle #rewards program #Urban Outfitters

Chipotle's Innovative College Experience

Chipotle Mexican Grill has unveiled a groundbreaking initiative aimed at elevating the college experience for students across the country. With the launch of the Chipotle U Rewards program, the brand is set to offer college students unprecedented benefits that recognize their academic journeys.

This first-of-its-kind loyalty program is designed specifically for those pursuing higher education. Students will be rewarded at various milestones, ensuring they feel recognized and appreciated during pivotal moments like finals, game days, and graduation. From initial sign-up bonuses to enhanced point accumulation, the benefits of the Chipotle U Rewards program are designed to get students to free meals faster than ever before.

How Chipotle U Rewards Works

Upon enrolling in Chipotle U Rewards, students receive 1,000 bonus points immediately. Furthermore, they will earn 20% more points on every purchase made at Chipotle, allowing for quicker access to free meals. To join the program, students simply need to:
1. Log in to Chipotle Rewards or create a new account.
2. Validate their college enrollment through ID.me, ensuring it's as simple as possible to access these rewards.
3. Enjoy 12 points for every $1 spent.

Chipotle’s President, Curt Garner, stated, “With the introduction of Chipotle U Rewards, we've created a personalized digital experience for Gen Z students who are craving real food and real value.” He emphasized the brand’s commitment to providing special offers that align with students' significant life moments.

Exclusive Dorm Collection with Urban Outfitters

In a strategic collaboration with Urban Outfitters, Chipotle is also launching the 'A Little Extra' Dorm Collection, a unique line of dorm decor inspired by both brands’ ethos and the iconic elements of Chipotle's menu. This collection reflects the spirit of creativity and individuality that resonates with college students. The Urban Outfitters x Chipotle collection includes items designed to inject a playful twist into dorm life:

• - Bean Bag Chairs inspired by black and pinto beans
• - A cozy Throw Blanket that mimics a foil-wrapped tortilla
• - A whimsical Desk Light shaped like Chipotle's recognizable chip bag

Each accessory is designed to celebrate student life and offer a fun way for fans to incorporate their love for Chipotle into their living spaces. Cyntia Leo, Head of Brand Marketing at Urban Outfitters, noted, “We’re excited to bring this collaboration to life together, encouraging consumers to be a little extra and bring that energy into their dorms.”

Availability and Pricing

The Urban Outfitters x Chipotle 'A Little Extra' Dorm Collection will be available starting August 20, both online at Urban Outfitters and at select retail locations in major college towns. Prices for the various items in the collection are as follows:

• - Chipotle **