Imagery Estate Winery Collaborates with ELLE Street Art for Unique Cabernet Sauvignon

A Creative Union: Wine Meets Street Art

In an innovative collaboration, Imagery Estate Winery has joined forces with renowned graffiti and mixed-media artist ELLE Street Art to produce a truly unique wine experience. The limited-edition 2023 Cabernet Sauvignon represents more than just a bottle of wine or a canvas of art; it embodies a powerful dialogue between two creative realms, celebrating the voices of influential women in industries where they are often underrepresented.

A Statement of Boldness

This release is a testament to the extraordinary talents of both ELLE and Imagery's winemaker, Jamie Benziger. With fewer than 20% of winemakers being women, this project stands out as a bold celebration of female artistry and empowerment. Benziger, recognized as the Best Woman Winemaker in 2019 by the International Women's Wine Competition and featured in Wine Enthusiast’s 40 Under 40 Tastemakers, embodies a spirit of creativity that resonates deeply with ELLE's artistic vision. This partnership has prompted the question: what happens when the worlds of wine and art collide?

Visionary Artistry on a Wine Label

ELLE Street Art is no stranger to making significant visual statements; her contributions have been hailed across various platforms, and her past works include massive murals and projects for prominent brands. Now, she brings this experience to a much smaller canvas—the wine label. This is both a challenge and an opportunity for the artist, who sees the label as a dynamic space to tell a story.

With total creative control over the label design, ELLE infused her signature style into the artwork. Employing collage techniques and dynamic splatter effects, she aims to reflect the character of the Cabernet itself and manifest Jamie Benziger's dedication to winemaking. As ELLE explains, “I wanted the label to be a narrative that mirrors the layers of the wine as well as the passion behind its creation.” Her artistic process results in a label that is textured, intentional, and as remarkable as the wine it adorns.

Tasting Notes: An Intriguing Experience

The limited-edition Cabernet Sauvignon promises to be as captivating on the palate as it is visually. With bold flavors of dark cherry, plum, and blackberry complemented by complex notes of vanilla, caramel, and spices, this wine offers an experience that engages all senses, making it a perfect option for collectors and wine enthusiasts alike. Available now at select independent retailers across the nation, the wine is priced competitively at $25 for the standard 750 mL bottle and $125 for a larger 3L bottle.

The Art of Winemaking

Imagery Estate Winery has always prioritized the integration of art into its brand identity, with each estate wine label featuring unique commissioned artwork. This collaboration with ELLE represents a pivotal moment for the winery, as it hands over its label to an artist for the first time for a national release, embodying a literal interpretation of its name, Imagery. This inventive relationship between two dynamic female figures is emblematic of the winery's commitment to pushing boundaries and embracing creativity in winemaking.

About Imagery Estate Winery

Founded in Sonoma, California, Imagery Estate Winery is known for celebrating the artistic spirit within winemaking. With a strong commitment to creativity, the winery merges traditional varietals with imaginative blends and striking visual designs. This collaboration marks yet another step in Imagery's innovative approach to crafting exceptional wines.

About ELLE Street Art

Internationally acclaimed street artist ELLE is recognized as a pioneering female figure in the street art scene. Her art has transformed urban landscapes and adorned significant commercial projects, making her work part of mainstream artistic conversation. This limited-edition wine label design marks a new chapter for ELLE in her journey of artistic exploration.

For more information on the Imagery x ELLE Street Art collaboration, explore Imagery Estate Winery's official website. Together, these remarkable women are pushing the boundaries of creativity and celebrating female empowerment through their artistry, one bottle at a time.