Angel's Envy Launches Summer Campaign with Exciting Pickleball Festival

ANGEL'S ENVY Launches New Summer Campaign



This past weekend, ANGEL'S ENVY officially kicked off its summer campaign, aptly named the Daycap, at a lively street festival in downtown Louisville. The festival, titled the Louisville Downtown Pickleball Street Festival, featured a unique blend of pickleball activities, signature cocktails, and live entertainment, creating an inviting atmosphere for both fans and participants alike.

The Daycap Campaign



The Daycap concept revolves around taking a moment to celebrate achievements, whether small or large, and what better way to commemorate such moments than with friends over a refreshing drink? As part of the launch, ANGEL'S ENVY introduced a new advertisement series highlighting various scenarios and occasions that deserve a toast. Each narrative in the ads paints a picture of these memorable moments, encouraging camaraderie and connection through shared experiences while sipping ANGEL'S ENVY's delicious offerings.

A Vibrant Festival Experience



The street festival transformed Main Street into a bustling pickleball venue right outside the ANGEL'S ENVY Distillery. Attendees were treated to events such as a celebrity exhibition match where model and brand partner Venita Aspen faced off against WAVE Listens Live host Sean Baute.

Festival-goers also engaged in competitive pickleball tournaments, open play sessions, and enjoyed a Peach Smash bar featuring ANGEL'S ENVY's special summer cocktails. Several exclusive merchandise items, giveaways, and enjoyable photo opportunities were among the highlights, allowing fans to truly immerse themselves in the spirit of the event.

Venita Aspen expressed her excitement about the collaboration, sharing, "This partnership alongside ANGEL'S ENVY felt like a natural fit. Seeing the community come together around pickleball and embrace the Daycap was the perfect way to kick off the summer!" Her sentiment was echoed by Neil Thomson, co-founder of Short Court, underscoring the campaign's ethos of combining sport and style with enjoyment.

Exclusive Pickleball Merch



In tandem with the campaign, ANGEL'S ENVY has unveiled a limited-edition pickleball merchandise collection in collaboration with Short Court, a Charleston-based brand known for their high-quality apparel and pickleball equipment. The collection features co-branded paddles, stylish caps, and more, all designed with both performance and aesthetic appeal in mind—ideal for on-court play or off-court leisure.

Continuing the Festivities



As part of the Daycap initiative, ANGEL'S ENVY plans to bring this celebratory experience to various cities throughout the summer. Some highlights for upcoming events include:
  • - Peach Smash Daycap Takeovers at various locations like Goodbounce Pickleball Yard in Louisville.
  • - Craft Your Daycap cocktail class at ANGEL'S ENVY Distillery, featuring a 90-minute session dedicated to crafting the perfect Peach Smash.
  • - A special Charleston Sampling Event, scheduled for fall, celebrating the campaign and the exclusive merchandise.

About ANGEL'S ENVY



Originating from Louisville, Kentucky, ANGEL'S ENVY is celebrated globally for its exquisite, finished whiskeys. The brand, launched in 2010, has gained a strong reputation for its innovative bourbon, known for its unique aging techniques in elegantly selected barrels. Signature offerings include a Kentucky Straight Bourbon Finished in Port Wine Barrels and a Rye Whiskey Finished in Caribbean Rum Casks.

Being among the first to harness a secondary finishing process, ANGEL'S ENVY continues to push boundaries in flavor and quality, crafting whiskeys that are not only outstanding but delightful to experience. Join the fun this summer by following ANGEL'S ENVY on their social media platforms to catch updates and digital engagements throughout the season.

Topics Consumer Products & Retail)

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