#Japan #FPL #Shibuya #Coincheck #Fanpla

Fanpla Launches Initial Exchange Offering for FPL Token

Fanpla, a blockchain service development company based in Shibuya, Tokyo, has announced the Initial Exchange Offering (IEO) of its cryptocurrency, Fanpla (FPL). This launch will be conducted in collaboration with its partner, Fanplus, and will take place on Coincheck, one of Japan's largest cryptocurrency exchanges. The application process for purchasing FPL tokens will commence on October 21, 2025.

Background and Project Overview

The music industry has traditionally relied on revenue from CD and video package sales, live concert earnings, and fan club memberships. The model, which is predicated on multiplying unit prices by the number of fans, has enabled numerous artists to create incredible works and deliver unforgettable live experiences. However, the rapid digital transformation and changing market dynamics have opened up opportunities for a diverse and enriched fan experience.

Fan engagement has never been stronger, and the value of 'creative activities by fans', such as social media promotion and everyday fan support, is becoming more tangible. We envision a multi-faceted environment that maximizes these expressions of fan support while preserving existing structures and expanding them to create a world where support translates into new experiences and values.

The FPL tokens will serve as a means to expand the value of fan activity, evolving it into new experiences. In addition to traditional support forms, by utilizing “circulating, visible tokens”, we aim to construct a world of colorful and sustainable musical experiences. The benefits gained from the tokens may include premium concert tickets, exclusive merchandise, avatar items in metaverse spaces, and funding for new projects or creative endeavors.

With this initiative, artists will be able to pursue a wider array of creative challenges, and fans will experience a more enriched sense of contribution as their support translates into meaningful experiences and values. By advancing the already valuable forms of fan engagement, we are dedicated to delivering an evolved fan experience where support becomes a new joy.

For the music industry, this initiative represents a significant step towards building a sustainable and scalable new ecosystem based on traditional valuable models. In essence, the desire of fans to support their favorite artists can drive those artists' creative efforts, simultaneously returning satisfaction and experiences to the fans themselves.

We are excited to announce that several music agencies representing leading artists in Japan will join us as partners in this vision. Together, we will strive to build a new economic ecosystem in music, creating a richer future for both artists and fans.

Music has the power to resonate with our lives and, at times, to drive societal change. Maximizing that potential requires the collective energy of artists, fans, and the entire industry. FPL will function as a 'currency of co-creation', visualizing and sharing that energy to connect it to the future.

Our partner Fanplus has been instrumental in supporting artists and connecting them with fans through over 700 official fan clubs, serving more than 4 million paying members. With years of expertise in fan club management, we will ensure a secure environment for both artists and fans to engage and participate.

For details on our initial partner agencies and their prominent artists, please check the following release: Fanplus.

IEO and Upcoming Schedule

• - October 21, 2025: Start of FPL purchase applications on Coincheck IEO.
• - November 4, 2025: End of IEO applications.
• - November 11, 2025: Commencement of trading on Coincheck exchange and launch of the item sales market (tentative).

Please visit the Coincheck IEO official site for more details.

Coincheck IEO Official Site (FPL Purchase Application Page)
Fanpla Project Page
White Paper

What is IEO (Initial Exchange Offering)?

An IEO is a framework where a cryptocurrency exchange facilitates regulatory compliance by screening new digital assets for sale, compliant with Japan's legal frameworks. Japan has been at the forefront of establishing favorable legal systems for cryptocurrencies, including the Payment Services Act and the Financial Instruments and Exchange Act, which feature investor protection and transparency concerns. This safe and secure environment has garnered global attention.

The Fanpla project embodies this groundwork, emerging from Japan to design a new future for entertainment utilizing cryptocurrencies and NFTs within the Web3 business landscape. The aim is to conduct the IEO specifically for the entertainment industry through Coincheck.

About Fanpla (FPL)

Fanpla (FPL) is a cryptocurrency issued on the Polygon blockchain. It will be used for purchases of digital assets and concert tickets within the forthcoming Fanpla Market.

Find more details about FPL on the following sites:
Coincheck IEO Official Site
Fanpla Project Page
White Paper

About Fanplus

• - Company Name: Fanplus Inc.
• - Location: 9F Shibuya Minami Tokyu Building, Shibuya, Tokyo
• - CEO: Motoharu Sato
• - Established: March 2007
• - Business Overview: Planning, development, and operation of fan sites and fan clubs, online sales system for artist merchandise, music media planning, and operation.
• - URL: Fanplus

About Coincheck

Coincheck, Inc. operates with the mission of 'making new value exchange closer to everyone' and offers the No.1 cryptocurrency trading service in Japan. They provide services for individual users, corporations, and institutions, promoting transparency and security in cryptocurrency trading while adhering to regulatory standards.

• - Company Name: Coincheck, Inc.
• - Location: 27F Shibuya Sakura Stage, 1-4 Sakuragaokacho, Shibuya, Tokyo
• - Established: August 28, 2012
• - CEO: Satoshi Hasuo
• - URL: Coincheck Corporate Site