#Japan #Tokyo #Meltwater #Connect Lounge #Social Listening

Meltwater Makes Its Mark at the Connect Lounge Conference

Meltwater Japan, recognized for its innovative social listening tools, is set to make its debut at the online conference, Connect Lounge, hosted by Commune Inc. The conference is scheduled for December 10-11, 2025, and will explore the theme of connectivity and its role in brand evolution.

Event Highlights

Event Name: Connect Lounge - Creating New Brand Value through Connections
Dates: December 10 (Wednesday) - November 11 (Thursday), 2025
Time: 13:00 - 17:30 (JST)
Format: Online via Zoom Webinar
Organizer: Commune Inc.
Participation Fee: Free
Event Page Here

Connect Lounge is an online conference designed to share practical knowledge from companies that have successfully evolved their brands through various marketing strategies centered around 'connections'. The sessions will provide insights into how brands leverage different methods to connect with their target audiences and subsequently achieve successful outcomes.

During the event, companies will discuss ways in which relationships are built between brands and consumers, and how they can collectively grow in today's evolving landscape.

Meltwater's Presentation Details

Date of Session: December 11 (Thursday)
Time: 16:00 - 16:30 (JST)
Session Title: What Should Brands Listen to Now? Understanding Empathy Structures in the AI Era through Social Listening

Overview of Meltwater's Session

As generative AI becomes a key source of information for consumers, brands are shifting from being mere subjects of discussion to becoming active players in how they are perceived. Information that companies may not have proactively provided is now being summarized, amplified, and influencing business decisions thanks to AI. In this new reality, Meltwater will tackle the crucial questions of what brands can control and where they should focus their attention.

The session aims to unravel the changes in brand perception brought about by generative AI and propose strategies for how companies can craft their narratives effectively in this transformed landscape.

Additional Information on Social Listening

Social listening involves collecting and analyzing the authentic voices of citizens and consumers expressed on social media platforms. This critical information can significantly enhance companies’ marketing and public relations strategies, allowing them to better connect with their audiences.

About Meltwater

Meltwater stands out as a leading provider of social listening platforms, capable of gathering and analyzing data from various sources including social media (X, Instagram, Facebook, YouTube), online news, blogs, newspapers, and television. The company offers multi-faceted support designed to enhance the accuracy and speed of marketing activities using vast data amassed from social networks and online media.

More than just trend analysis, Meltwater provides practical solutions to business challenges such as:

• - Visualizing consumer insights and real-time brand assessments
• - Analyzing and improving campaign responses and proposals
• - Early detection of risk to ensure brand safety

In addition, Meltwater offers specialized features that enable one-stop management of social media accounts, influencer discovery, analysis, and performance measurement. Their data-driven approach comprehensively addresses common marketing department challenges, including scattered information, difficulty in measuring effectiveness, and slow decision-making.

Company Overview

Name: Meltwater Japan, Inc.
CEO: Masayuki Akada, Executive Officer
Location: 5F Tokyu Real Estate Ebisu Building, 1-18-18 Ebisu, Shibuya-ku, Tokyo
Business: Development and provision of media intelligence tools
Website: Meltwater Website

Contact Information

For inquiries related to this event, please contact Meltwater Japan at [email protected].