#United States #Kansas City #NFL #Crown Royal #Taylor Rooks

Crown Royal Rig Returns to NFL Season

Crown Royal, the renowned whisky brand, is back for its fifth consecutive year as the official whisky partner of the NFL. This season, they are hitting the road with their iconic Crown Royal Rig—a massive 18-wheeler designed to spread generosity to fans across numerous stadiums. The initiative not only celebrates the spirit of football but also emphasizes Crown Royal's commitment to giving back to the community.

A Generous Journey with Taylor Rooks

In this exciting adventure, Crown Royal has teamed up with Emmy-nominated sports journalist Taylor Rooks, who is taking on the role of 'Passenger Princess.' On game days, she will be surprising fans in ten different cities with the chance for premium seat upgrades and unique experiences designed to amplify their game day joy.

Recently, the tour kicked off in Kansas City where Taylor Rooks, alongside NFL legend Tony Gonzalez, interacted with fans at a vibrant tailgate event. The duo indulged in signature Crown Royal cocktails while elevating the overall game day experience for attendees. They also engaged in the Purple Bag Project, an initiative aiming to support active military members overseas by packing essential wellness items into Crown Royal bags.

Rooks expressed her excitement, stating, "Let's be real, the fans are the real MVPs of game day. They bring the vibes and make sure the energy is high from the tailgate to the stadium, providing the type of support that teams count on every week. I'm thrilled to join Crown Royal in their mission to help fans create unforgettable memories!"

The Royal Seat Experience

This year, the programme has introduced an innovative feature known as the Royal Seat. Fans who visit the Crown Royal Rig during its tour will have a chance to enter this specially designed area, snap photos, and even test their luck by honking the rig's horn. Those who succeed will be rewarded with premium ticket upgrades, turning an ordinary game day into an extraordinary one.

James Valdes, Director of Crown Royal, elaborated on the campaign: "This season, we set out to discover fresh ways to give back to fans and turn small moments of connection into big wins that enhance the game day experience. Generosity has always been at the heart of our brand purpose, and we're proud to celebrate our fifth year as the Official Whisky Sponsor of the NFL."

Not only can fans experience the Crown Royal Rig in person, but those aged 21 and above who cannot attend can still participate virtually. By visiting CrownRoyal.com/RoyalRig, fans can track the number of Purple Bags packed nationwide, find game day recipes, and read about how they can get involved from the comfort of their homes.

Supporting the Troops

Through the Purple Bag Project, Crown Royal continues its tradition of supporting the military. This initiative, in partnership with Packages from Home, focuses on packing Crown Royal bags with essential items for active duty members stationed overseas, reinforcing the brand's values of kindness and community support.

Crown Royal stands out not just for its quality whisky but for its unwavering commitment to enhancing the experiences of its fans while promoting important causes. As the NFL season progresses, the Crown Royal Rig promises to create memorable moments for fans, celebrating the game and the community spirit that comes along with it.

In conclusion, Crown Royal's approach to the NFL season exemplifies how brands can engage with their audience meaningfully while giving back in creative ways. With Taylor Rooks leading the charge and the Royal Seat offering fans unique opportunities, it's sure to be an unforgettable season for all involved!