#Japan #Osaka #Synergy Marketing #Chukyo Gakuin University #DX BOOSTER+

Driving Marketing Success at Chukyo Gakuin University

Chukyo Gakuin University, situated in Gifu and facing challenges due to a declining student population, found itself in need of a revitalized marketing strategy. The increasing difficulty of attracting prospective students necessitated a fresh approach beyond traditional outreach methods. Responding to this pressing need, Synergy Marketing Co., Ltd., a leading marketing solutions provider based in Osaka, introduced its tailored program, 'DX BOOSTER+,' designed for practical and sustainable marketing education.

The university was dealing with several critical issues: a lack of in-house marketing expertise, ineffective web improvement teams, and reliance on external consultants, which only provided short-term solutions. To transform their approach, the university needed to cultivate self-sufficient personnel who could execute marketing strategies within budget constraints.

Training Program Overview

The 'DX BOOSTER+' program was customized to fit the circumstances faced by Chukyo Gakuin University, consisting of two distinct phases of training.

Phase One: Foundational Knowledge and Understanding Student Perspectives

In the initial phase, participants learned to articulate the university's strengths and develop an understanding of prospective students' mindsets. Through discussions focusing on the psychological phases of prospective students, the staff began to adopt a customer-centric approach. Additionally, they improved their skills in analyzing web traffic data to optimize site layouts directly related to student recruitment.

A participant from the Career Support Department noted a significant shift, saying, "I transitioned from having no knowledge to being able to understand the psyche of prospective students."

Phase Two: Practical Application and Establishing PDCA Cycle

The second phase emphasized actual implementation and the ongoing application of the PDCA (Plan-Do-Check-Act) cycle. Advertising on social media and managing campaigns became key areas of focus as participants aimed to build relationships and recognition among targeted demographics.

This phase shifted its focus from attempting to create 'buzz' to generating genuine interest in attending open campuses and enhancing enrollment intentions. One staff member from the Admissions and Public Relations Department expressed enthusiasm, stating, "I felt driven to tackle challenges early, and I enjoyed implementing our strategies."

Achievements

Following the comprehensive training over both phases, dramatic improvements were observed within the university. The enhancement of the website and social media ad campaigns resulted in a stunning twelve-fold increase in site traffic compared to historical data. Moreover, the number of inquiries surged to twenty times the pre-training figures, demonstrating the effectiveness of the implemented strategies through Instagram ads and website improvements.

The foundational marketing concepts permeated the organizational culture, enabling cross-departmental collaborations based on data-driven discussions. A cultural shift towards independently analyzing data and taking action was embraced, fundamentally changing how marketing was perceived within the institution.

The Director of Strategic Planning remarked, "We can now engage in discussions while reviewing metrics, drastically transforming our mindset."

About Synergy Marketing

Synergy Marketing's mission centers on unity between companies and markets, aiming to foster better relationships through innovative digital marketing. With over 20 years of experience and knowledge from supporting approximately 5,300 companies, Synergy Marketing provides tailored solutions, including cloud systems, consulting, operational support, and personnel development. Their essential service, 'DX BOOSTER+,' exemplifies their comprehensive, hands-on approach to addressing marketing challenges and building internal capabilities.

Conclusion

Chukyo Gakuin University’s remarkable transformation in marketing strategy, driven by the 'DX BOOSTER+' program, serves as an inspiring case study for institutions facing similar challenges. By cultivating a culture of self-sufficiency and understanding of customer needs, even universities can realize significant success in today’s competitive environment.

For more insights into this case study and the innovative programs offered by Synergy Marketing, visit here.

For more information on Synergy Marketing's educational services, check out their website.