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Chernoff Newman Launches Test Unit: A Game Changer for Small Brands

In a bold move to reshape how small and mid-sized companies approach marketing, Chernoff Newman, a prominent integrated marketing agency based in the Southeast, has rolled out an innovative new service called Test Unit. This hybrid offering is designed to empower smaller brands to gain significant visibility without the need for extensive budgets typically associated with traditional marketing campaigns.

Understanding Test Unit

Test Unit is co-led by Peter LaMotte, the agency's president of strategic communications, and Dan Jividen, the group creative director. Their combined expertise aims to bridge the gap between creative ideas and effective execution. This new service enhances the agency's long-standing capabilities while allowing clients to explore daring marketing strategies that spark conversations and foster connections with audiences.

Jividen highlights the essence of Test Unit by stating, "Not every brand is Wendy's or Liquid Death. Most don't have the budget or bravado to take big swings right out of the gate." This service is intended for brands that are eager to test the waters of bold marketing without going all in right away.

A Fresh Approach to Marketing

The essence of Test Unit lies in its flexible methodology. Chernoff Newman aims to take clients on culturally-inspired adventures, giving birth to ideas that are not only shareable but also create meaningful dialogue. LaMotte assures clients, "We do not put our clients' brands at risk, but we'll always push to take calculated and strategic chances to better their business. If we're not doing that, we're not giving them our all."

Given the shifting dynamics of today's marketing landscape, Jividen emphasizes that the media is no longer a space dominated by major brands. Smaller brands have the potential to leverage their unique voices and narratives. The pioneering structure of Test Unit reflects this changing environment; it employs a dynamic team model where project teams are assembled and dissolved based on specific project needs, ensuring that each campaign is tailored and novel.

The Strength of Relationships

A notable factor in the development of Test Unit is the agency's established client relationships. LaMotte points out that the trust built over years is vital for the success of this new initiative: "Test Unit is a reformulation of our assets and strengths. When we bring it to clients, we're relying on them to take a leap…and to trust us like they always have."

By encapsulating their core competencies into this distinct offering, Chernoff Newman is poised to redefine marketing strategies for smaller brands in a meaningful way. Not only does Test Unit aim to enhance brand visibility, but it also aspires to build lasting recognizability through authentic engagement.

Overview of Chernoff Newman

Chernoff Newman is a fully integrated marketing communications firm with extensive experience across various sectors including agriculture, education, healthcare, and infrastructure. In addition to the newly introduced Test Unit, their core services comprise advertising, public relations, branding, and crisis management. With offices spanning Columbia and Charleston in South Carolina, as well as Charlotte, Orlando, and Washington D.C., the firm is well-positioned to make an impact in the regional marketing landscape.

As marketing continues to evolve, the creation of innovative solutions like Test Unit reveals how agencies like Chernoff Newman are leading the charge in making marketing accessible for brands of all sizes. Stay tuned for more developments as they pave the path for future innovations that inspire not just brands, but a more inclusive marketing environment.