#China #Hisense #Qingdao #MiniLED TVs #Laser TVs

Hisense Dominates Global TV Market in Q1 2025

In the first quarter of 2025, Hisense has once again showcased its dominance in the global television market, ranking at the top in several categories including 100-inch and larger TVs, MiniLED TVs, and laser televisions. As reported by Omdia, Hisense achieved an impressive 56.7% market share in the segment of TVs measuring 100 inches or more. This achievement marks the third consecutive year in which the company has led this category, solidifying its reputation as a powerhouse in the premium display technology segment.

Leading in MiniLED and Laser TVs

Hisense's momentous rise doesn't stop at large-screen TVs. The company emerged as the leader in MiniLED television sales as well, capturing 29.3% of the global market share. This rapid growth is a testament to Hisense’s commitment to innovation and the trust that consumers place in their advanced backlighting technologies. Additionally, Hisense maintained a commanding 69.6% share of the global laser TV market, illustrating its stronghold on this segment for the sixth consecutive year.

This outstanding performance not only underscores Hisense's relentless drive towards innovation in large format displays but also highlights their advancements in AI-powered imaging technologies and immersive audiovisual experiences.

Strategic Partnerships and Global Campaigns

Earlier this year, Hisense was named the first official partner of the FIFA Club World Cup 2025™, a strategic move that reinforces the company's global influence and forward-thinking marketing strategies. To coincide with this significant partnership, Hisense launched its global campaign titled 'Own the Moment', designed to connect top-tier technology with the passion of sports fans worldwide. This campaign epitomizes the brand's commitment to enhancing unforgettable sporting moments through premium technology, allowing fans to see, feel, and experience the excitement like never before.

Moreover, Hisense has initiated a collaboration with French audio specialist Devialet, aimed at improving the audio performance of their latest products. This partnership is expected to provide consumers with richer and more immersive home entertainment experiences, as enhancements will be rolled out via software updates tailored to specific models and regions.

A Bright Future Ahead

Hisense's unwavering dedication to technological excellence definitely positions it well for continued growth in 2025 and beyond. The company, founded in 1969, has expanded its reach to over 160 countries, focusing on multimedia goods, home appliances, and smart information technologies. Notably, from 2022 to 2024, Hisense secured the second position globally for total TV shipments and has clinched the top spot in the 100-inch and larger TV segment from 2023 to 2025.

As the pioneering official partner of the FIFA Club World Cup 2025™, Hisense is firmly establishing itself as a leader in the global sports partnership landscape, aiming to resonate with audiences worldwide. With such a robust strategy and innovative technology, the future appears bright for Hisense in the ever-evolving consumer electronics landscape.