#Japan #Tokyo #Chocolate Flavor #Marugame Udon #Mochi-Doughnut

Marugame Udon's Mochi-Doughnut: A Sweet Return

A Delicious Revival
Starting June 3, 2025, Marugame Udon, renowned for its handmade Sanuki noodles, is set to reintroduce its popular chocolate-flavored "Mochi-Doughnut" (Udo-nuts) across all its locations in Japan. The excitement surrounding this product has been palpable, as fans eagerly anticipate its soft, chewy texture combined with rich chocolate flavor—truly a match made in heaven.

Craftsmanship and Quality
After three years of research and development, focusing on delivering a unique food experience, the Mochi-Doughnut was born. Each piece is crafted by incorporating over 30% udon into the dough, leveraging the signature chewy texture that Marugame Udon is famous for. The chocolate flavor became an instant hit upon its initial release, leading to over 16 million servings sold in just 11 months, a testament to its popularity.

Fan-Favorite Flavor
The chocolate flavor, characterized by its intense richness and the new “Shiawase Mochi-Mochi Method” (Happiness Chewy Method), uses a unique technique to infuse happiness into the dough. Chunks of chocolate and cocoa biscuits are mixed in generously, and the Mochi-Doughnut is coated with a special chocolate-flavored powdered mix. Social media buzzes with fans expressing their desire for this flavor to become a permanent offering, eagerly waiting for its return.

Sweet and Berry Bliss
Alongside the revival of the chocolate flavor, Marugame Udon will continue to serve its delightful Strawberry Milk flavor, topped with freeze-dried strawberry bits for dipping, as well as two other flavors: Kinako (roasted soybean flour) and Kibi-sugar (brown sugar), all designed to provide a diverse snacking experience. The vendor showcases a variety of flavors, allowing customers to tailor their experience, ensuring there's something for every palate.

Versatile Treat
Each flavor of the Mochi-Doughnut is available in packs of five, priced from 300 yen to 350 yen. Perfect for sharing, snacking, or indulging at your own pace, these treats are ideal for various occasions—be it an afternoon pick-me-up, a dessert after a meal, or simply a sweet treat while relaxing. Marugame Udon encourages customers to stop by, enjoy the unique taste, and share moments of joy with friends and family.

Scientific Insights
Interestingly, Marugame Udon has been conducting research on the sensory effects of their "mochi" texture. Experiments suggest that the feel of the Mochi-Doughnut could potentially enhance feelings of relaxation and reduce stress, adding another layer of enjoyment for customers.

Discovering Features of the Mochi-Doughnut
1. Crafted from Udon: Each Mochi-Doughnut starts with the day’s fresh udon, transforming it into a unique treat.
2. Innovative Texture: The unique zing from the chewy texture is a result of careful ingredient mixing and fermentation.
3. Handmade Quality: Produced onsite, every batch is made with the same care that goes into making their noodles.
4. Variety of Flavors: Beyond chocolate, their four distinct flavors cater to multiple snacking needs.
5. Convenient Packaging: Available in easy-to-carry packs, they're perfect for enjoyment on the go.

About Marugame Udon
Marugame Udon stands as a beacon of quality and a symbol of freshness, dedicating itself to serving handcrafted noodles prepared daily from 100% domestically sourced flour. Their commitment emphasizes not just taste but also an enriching food experience that captures the essence of Japanese culinary tradition.

For additional details or to explore their wide variety of offerings, visit their website at Marugame Udon.

Indulge in Marugame Udon's legendary flavors and feel the joy captured in every Mochi-Doughnut bite!