TUMI Launches New 19 Degree Lite Collection Featuring Lando Norris

TUMI Introduces the 19 Degree Lite Collection

International travel and lifestyle brand TUMI is making waves with the launch of its latest collection, 19 Degree Lite. As part of their ongoing "Uncompromisingly Light" campaign, TUMI has enlisted the help of McLaren Formula 1 driver Lando Norris, a dedicated global brand ambassador, to showcase this innovative line.

Unveiled on May 1, 2025, the 19 Degree Lite collection is celebrated as TUMI's lightest hardside collection to date. The campaign aims to highlight the impressive functionalities and benefits of this range, which is designed to enhance the travel experience. TUMI has crafted 19 Degree Lite with meticulous attention to detail, including lighter dual wheels and featherweight zippers, making it an ideal choice for travelers who value both convenience and style.

Lando Norris expressed his excitement about collaborating with TUMI, sharing, "Working and traveling with TUMI is always incredible. This campaign made my first trip to Lake Como unforgettable. Exploring the beautiful landscape was effortless with 19 Degree Lite by my side—it's an experience I won't soon forget." Norris’s experience resonates well with the collection’s ethos of effortless movement, perfectly captured in the campaign film.

Filmed in picturesque Lake Como, the campaign is directed by Keane Pearce Shaw and features stunning photography by Emma Panchot. As Lando navigates iconic landmarks such as Villa Erba and charming cobblestone streets, the film beautifully encapsulates the grace and ease with which the 19 Degree Lite allows him to travel. His agility serves as a metaphor for the freedom TUMI aims to deliver through its latest offerings.

Victor Sanz, TUMI's Creative Director, articulated the brand’s commitment to excellence: "19 Degree Lite represents our continued dedication to creating products that effortlessly accompany our customers on their journeys. As a champion driver, Lando embodies precision and design. Watching him interact with our products showcases the natural flow and dynamic ease the collection offers."

The 19 Degree Lite line features two packing cases—the Extended Trip 4 Wheeled Packing Case and the Short Trip 4 Wheeled Packing Case—as well as two carry-ons, the International 4 Wheeled Carry-On and the Continental 4 Wheeled Carry-On. Available in stylish core colors such as Blush, Titanium Grey, and Black Graphite, the collection also introduces seasonal colors like Amber and Cobalt, with prices ranging from $795 to $995 USD.

Additionally, the campaign spotlights TUMI's collaboration with McLaren, featuring a refreshed colorway, Super Grey, that pays tribute to McLaren's iconic Supernova Silver. Other silhouettes within the campaign include styles from TUMI's renowned lines, such as Harrison, Alpha Bravo, and Turin, showcasing the brand’s versatility in both design and functionality.

For those eager to explore this innovative collection, the 19 Degree Lite is now available at TUMI retail locations worldwide and on their official site, TUMI.com. More engaging behind-the-scenes content from the campaign will be shared on TUMI’s social media channels, inviting followers to join in on the experience of travel and adventure.

Since its inception in 1975, TUMI has established itself as a leading provider of premium travel and business essentials. The brand is dedicated to enhancing the lives of travelers with products that are not only functional but also elegantly designed, promising to be a lifelong partner for those with a passion for exploration. To learn more about TUMI and to stay updated on its latest offerings, visit TUMI.com and follow their social media pages for exclusive insights into their product lines and campaigns.

Conclusion

As TUMI continues to innovate and expand its lineup, the 19 Degree Lite collection promises to be a game-changer for travelers seeking the perfect blend of lightweight design and sophisticated aesthetics. With Lando Norris leading the charge, TUMI’s latest campaign is sure to inspire a new generation of adventurers eager to embrace the art of effortless travel.