Subaru Returns as Title Sponsor for the Exciting 2026 Overland Expo

Subaru Revives the Adventure at the 2026 Overland Expo

Subaru of America Inc. is thrilled to announce its return as the title sponsor for the 2026 Overland Expo®, an event series that caters to adventure travel enthusiasts. With overlanding’s popularity soaring, this event promises to celebrate the spirit of adventure that Subaru owners embody.

The centerpiece of the event will be the Camp Subaru exhibit. This vibrant space is set to offer attendees a full experience of what Subaru stands for, showcasing off-road workshops, live recordings of the popular Subie YOU! Podcast, live musical performances, and an array of limited-edition giveaways alongside exclusive Subaru gear. Not to mention, the latest Subaru SUVs, including the 2026 Crosstrek Wilderness, 2026 Outback Wilderness, 2026 Forester Wilderness, the 2026 Trailseeker, and the 2026 Forester Hybrid, will be prominently on display. Participants will also be able to explore new accessories from top outdoor brands like REI and Thule, enhancing the off-roading experience.

As the outdoor adventure community continues to grow, Subaru aims to reinforce its presence by creating a space where enthusiasts can gather. The excitement of the Subaru exhibit is not just about showcasing vehicles; it emphasizes learning and engagement. Attendees can participate in educational workshops covering crucial topics such as off-roading techniques, pet travel safety, and effective camp setup. There will also be opportunities to connect with fellow Subaru owners and delve into vehicle customization options that enhance outdoor adventures.

More than just a car manufacturer, Subaru embodies a commitment to being More Than a Car Company®. In line with this philosophy, Subaru is partnering with local shelters to organize pet adoption events at every stop along the expo series. The brand will provide resources to ensure safety and enjoyment for pets during travel, including workshops focused on pet safety and complimentary pet treats. Water stations for pets and entertaining giveaways will also be a feature of this heartfelt initiative aimed at promoting the Subaru Loves Pets® mission.

The complete schedule for the 2026 Overland Expo series includes several exciting locations:
1. March 14-15 — Costa Mesa, CA
2. May 15-17 — Flagstaff, AZ
3. June 26-28 — Redmond, OR
4. August 21-23 — Loveland, CO
5. October 23-25 — Arrington, VA

For lucky Subaru fans, select Overland Expo locations will offer exclusive perks, including a complimentary evening reception and an invitation to Subaru Base Camp. This special area will provide Subaru owners an exclusive camping experience with complimentary food, beverages, and yoga classes.

Alan Bethke, Senior Vice President of Marketing at Subaru of America, expressed his enthusiasm, stating, "Subaru owners are known for their enthusiasm around outdoor adventures, and Overland Expo is a prime destination for them to meet, share stories, and plan for their next excursions. We want to do everything we can to support them and their dedication to our brand with access to our latest off-road-ready vehicles, unique onsite experiences, and inspiring discussions."

With outdoor adventuring becoming a hallmark of American culture, it's predicted that the number of Americans participating in overlanding trips will jump from eight million in 2024 to over twelve million in the coming years. Subaru's initiative at the Overland Expo not only emphasizes their leading role in the affordable off-road vehicle market but also aspires to craft unforgettable experiences for outdoor enthusiasts.

For additional information concerning Subaru's presence at the Overland Expo, visit www.subaru.com/overlandexpo.

About Subaru of America, Inc.

Subaru of America, Inc. operates as an indirect subsidiary of Subaru Corporation based in Japan, with its headquarters located in Camden, New Jersey. It is known for marketing and distributing Subaru vehicles, parts, and accessories through a network of about 640 retailers throughout the United States. Dedicated to sustainability, all Subaru products are manufactured in zero-landfill plants, reflecting its commitment to environmental stewardship. The brand continually seeks to foster a culture of community support through the Subaru Love Promise®, which aims to extend love and respect to everyone. Over the last two decades, Subaru and its foundation have donated more than $340 million to various causes, driven by the passion of its employees, who have volunteered over 115,000 hours. For further details, check out their corporate communications on media.subaru.com.