HIGER Introduces New Bus Models at Euro Bus Expo 2026 in Birmingham

HIGER Unveils New Models at Euro Bus Expo 2026

The Euro Bus Expo 2026 commenced on November 3rd at the National Exhibition Centre in Birmingham, UK. This event is a significant platform for vehicle manufacturers to showcase innovations, and HIGER is making waves this year with the introduction of its latest models in collaboration with its UK distributor, Harris Bus & Coach.

Among the stars of the show is the Azure 9, marking HIGER’s first venture into the UK urban bus market. The Azure 9 measures 8.9 meters in length and is powered by a Cummins Euro 6 engine paired with a Voith automatic transmission. The bus is designed with urban commuting in mind, featuring a pneumatic suspension system, disc brakes on both axles, and a WABCO Electronic Braking System (EBS), which are crucial for handling the frequent stops and starts typical in urban environments.

Passengers will enjoy modern amenities, including a LED display that indicates the next stop, USB-C charging ports at each seat, and an Ardent loop system for improved audio access. Its compact dimensions are tailored to meet the operational demands of secondary urban routes across the UK, addressing the unique challenges faced by local transit operators.

HIGER’s commitment to the UK market involves not just the provision of vehicles, but also a competitive support program that includes a three-year or 300,000-kilometer manufacturer’s warranty. Furthermore, Harris Bus & Coach boasts a service network of around 50 locations, ensuring that every operational area is within 150 kilometers and approximately 90 minutes travel from the nearest service point. Dave Porter, General Manager of Harris Bus & Coach, expressed optimism about the Azure 9, stating, "There are significant opportunities for the Azure 9 in the UK regular service market. It is a proven HIGER product, equipped with a reliable Cummins Euro 6 engine and Voith automatic transmission—features specifically designed for urban bus operations."

Additionally, the V12 model was prominently displayed at the event, having already been integrated into the UK network by FlixBus. This year, the V12 has gained attention due to FlixBus's iconic green livery. Shamil Maindiratta, General Manager of FlixBus UK, emphasized the importance of providing a high-quality experience for passengers, stating that it begins with safe, reliable, and modern vehicles equipped with essential features expected from their services, including the recognizable green color, charging points, and comfortable seating. As FlixBus aims for market leadership with ambitious growth plans for 2027, the results of the HIGER V12 within their expanding network are highly anticipated.

The V10 model has also made its mark, having already been acquired by the British operator BENNETTS. HIGER is proving its ability to meet the demands of the mature and discerning UK bus and coach market by delivering an integrated offering that encompasses its products, warranties, and dealer network support. This strategy reflects a growing confidence in vehicles manufactured in China, coupled with a strong understanding of European operational needs.

As HIGER continues to enhance its presence in the UK bus market, the Euro Bus Expo 2026 serves as a launchpad for innovative developments that promise to reshape urban transportation in Britain. The reception of HIGER's models at this event indicates a shift in market dynamics and the potential for new partnerships in the years to come.