Limited Time Collaboration: Whity Umeda and Sumikkogurashi Celebrate Christmas

Whity Umeda and Sumikkogurashi Collaborative Christmas Festivities

The enchanting underground shopping district of Whity Umeda in Umeda, Osaka, is gearing up to celebrate the holiday season with a delightful collaboration with Sumikkogurashi. From November 21 to December 25, 2025, visitors will be treated to a festive Christmas display that encourages everyone to enjoy a relaxing moment with the cheerful characters of Sumikkogurashi. This collaboration marks the second installment of their partnership, which promises to create a magical ambiance filled with holiday cheer and excitement.

Christmas Decorations Overview

As you step into the festive environment, you will be embraced by the charm of the Christmas decorations that vary from area to area in Whity Umeda. The Fountain Square will showcase a stunning light display, while the Sunny Terrace will be bustling with holiday cheer. Each space provides unique Christmas trees and poinsettias adorned with the lovable Sumikkogurashi characters, who will warmly greet guests. This is an excellent opportunity for families to spend time together, capture beautiful photographs, and enjoy the enchanting Christmas-themed spaces.

Dive into a Sumikkogurashi Wonderland

Notably, the Fountain Square will feature a special train operated by Sumikkogurashi's whimsical cat conductor, transporting guests into the heart of the characters' world. Embark on this delightful journey and enjoy the scenic blue illuminated surroundings, perfect for capturing Instagram-worthy shots.

At the Sunny Terrace, visitors will be delighted by a classic Christmas setup decorated in warm red and gold hues. The charming ‘candy house’ and sled display are must-visit photo spots that invoke a sense of nostalgia and excitement. Participate in this heartwarming celebration and immerse yourself in the joyous atmosphere of a Sumikkogurashi Christmas party.

The FARURU Passage will be lavishly decorated with vibrant poinsettias. Here, guests will find the characters relaxing atop logs or climbing Christmas trees, encapsulating the laid-back essence of Sumikkogurashi. Amidst the hustle and bustle of daily life, this serene area invites everyone to pause, enjoy a moment of peace, and absorb the beauty of this storybook-like setting.

Exciting Social Media Campaigns

To top it off, a special social media campaign will run alongside the event. Only 140 original acrylic stands featuring Whity Umeda x Sumikkogurashi theme will be given away.

- X Platform:

- Apply from November 14 to November 20, 2025
- Follow the official Whity Umeda account (@whityumeda) and repost the designated post.
- 40 lucky winners will be selected via a lottery.

- Instagram:

- Apply from November 21 to December 25, 2025
- Follow the official account (@whityumeda) and share a photo of the Christmas decorations using the hashtag #WhityChristmas2025.
- 100 winners will be drawn randomly.
Check the official Whity Umeda website for further details.

New Year’s Display Following Christmas

After the Christmas festivities conclude, the New Year’s display featuring Sumikkogurashi characters amidst traditional decorations will commence from December 26, 2025, to January 13, 2026. Visitors can anticipate a beautifully vibrant space filled with new year imagery, marking a celebratory transition while still capturing the charm of these beloved characters.

Christmas Lottery Event

From December 13 to December 25, a special lottery event will include Sumikkogurashi characters, enriching the festive atmosphere. Exciting prizes, including exclusive Sumikkogurashi items, await participants.[Refer to the website for complete details on the lottery.]