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Enhancing Trust in Research Releases: A Free Webinar

In a landscape where research releases are becoming increasingly common, the challenge persists: how can companies ensure their findings are not just published but also trusted by the media? On June 9, 2026, from 16:00 to 17:00 JST, Product Force Inc. will host an enlightening online webinar featuring Koji Yoshimoto, the Director of MMD Institute.

The theme for this event is “What Does It Mean to Create Research Releases That Are Chosen by Media?”, focusing on the principles behind effective data dissemination. As companies strive to capture the public's attention, the importance of reliable data and insights has never been higher. Yoshimoto, a seasoned expert in mobile marketing research, will share his insights on how to craft releases that resonate beyond mere numbers.

Background of the Webinar

Many organizations face the frustrating reality that their research releases fail to garner media coverage. A rise in hastily designed studies, often driven by predetermined conclusions, has led to a significant loss of credibility among journalists and the public. During the webinar, Yoshimoto will illuminate how to redefine the purpose of research studies.

It's vital for reporters to see the significance behind the data. What prompted the research? What market challenges are being addressed? The “background of the study” plays a crucial role in gaining media attention. This webinar aims to foster a discussion around developing reliable research designs, effective data presentation, and how to align studies with a company's brand strategy.

Webinar Details

• - Date and Time: June 9, 2026, from 16:00 to 17:00
• - Format: Online (Zoom Webinar)
• - Cost: Free of charge
• - Main Theme: “What Does It Mean to Create Research Releases That Are Chosen by Media?”

Agenda

1. Lecture (40 minutes)
- Key principles in creating trustworthy research data and releases.
- Strategies for bridging the gap between corporate research and media relevance.

2. Q&A Session (10 minutes)
- An opportunity to ask questions and engage with the content presented.

Ideal Attendees

This webinar is highly recommended for:

• - PR professionals and marketing managers seeking to enhance their media outreach.
• - Individuals experiencing difficulties in getting research recognized by media outlets.
• - Companies aiming to increase their public perception through solid data.
• - Professionals looking to generate reliable and impactful research releases.

About Koji Yoshimoto

Koji Yoshimoto, born in 1978, has a rich background in mobile advertising and marketing. He began his career in 2002 in a leading advertising company, where he held significant positions related to sales and media. In 2010, he established MMD Institute, a think tank focused on consumer research in the mobile domain. Since the separation of the institute into MMD Labo in 2013, Yoshimoto has contributed extensively to understanding consumer trends in digital spaces. His insights have been widely referenced in major media, helping businesses comprehend shifts in the market.

With over 15 years in this dynamic field, he emphasizes the significance of research backgrounds rather than merely sensationalizing findings for media attention.

About UniiResearch

UniiResearch is a leading direct research platform in Japan, known for its quick turnaround on user research and cost-effectiveness, supporting over 3,600 registered corporations and 86,000 conducted surveys. Their methodologies span interviews, surveys, and various research needs, establishing them as a top-tier option in consumer research.

For more information or to register for the webinar, visit the link provided.