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ROLLER Expands Support for Karting Venues

ROLLER, a foremost venue management platform tailored for the leisure and attractions sector, is enhancing its dedication to Family Entertainment Centers (FECs) through significant support for karting venues. This initiative emerges as FECs continuously evolve and diversify their offerings to better meet the rising expectations of their guests.

Commitment to Evolving Attractions

As the landscape of entertainment shifts, ROLLER recognizes the importance of integrating various attractions, including karting, laser tag, and arcade gaming, to provide unforgettable experiences. Luke Finn, the CEO and Founder of ROLLER, noted, "FECs are increasingly blending activities like karting, laser tag, and arcade gaming to deliver memorable experiences." By concentrating on karting, ROLLER aims to empower operators to innovate and grow in an ever-competitive field.

Strengthening the Team

To spearhead this expansion, the company has onboarded three seasoned professionals in the industry, including Wes Ratcliff as General Manager of Karting, Matt Newell, and Christina Bartlett as Customer Success Managers in the same sector. With decades of hands-on experience in venue operations and expertise in karting-specific technology, this team brings valuable insights that will further ROLLER's commitment to supporting the global karting and FEC community.

Empowering Operators

ROLLER’s cloud-based platform is poised to support karting venues by leveraging its strong network of partnerships. With customers that include well-known brands like Amp Up Action Park and Top Gear Racing, ROLLER is already the choice of many leading operators in the karting industry. It offers substantial solutions aimed at enhancing revenue, including:
- Online Bookings: Boost revenue with easy access to online reservations, memberships, and upsells.
- Automation: Simplify guest check-ins, race scheduling, and waiver processes to streamline operations.
- Smart Management Tools: Utilize robust integrations and intelligent race management applications.
- Seamless Payments: Enhance guest experience through integrated payments and digital wallets.
- Operational Efficiency: Effortlessly track fleet maintenance and staff training resources.
- Engagement Features: Improve customer retention through real-time leaderboards and race result sharing.

Jay Frost, Managing Director of Gridline Racing, expressed the impact of ROLLER’s solutions: "ROLLER genuinely made a massive improvement to our business the first weekend it went live, resulting in the busiest weekend achieved in the 18 years we've been operating." This testimony underscores ROLLER's effectiveness in boosting operational efficiency, sales, and overall guest satisfaction.

Looking Ahead

As entertainment centers globally seek to differentiate their offerings and enrich guest experiences, ROLLER stands as a partner in that transformative journey. The company provides cutting-edge tools and expertise necessary for operators to flourish whether in managing parties, play centers, or exhilarating race tracks.

ROLLER is set to showcase its innovative solutions at the Kart Expo in Okemos, Michigan, happening on April 28-30, 2025. They welcome karting operators and FEC leaders to connect and explore firsthand how ROLLER is revolutionizing the karting and FEC landscape.

About ROLLER

ROLLER is a cloud-based venue management platform designed for modern attractions, focusing on enhancing the guest experience at every interaction. Their all-in-one solution streamlines various business processes, promotes efficiency, and maximizes revenue. It includes services like online ticketing, point-of-sale systems, integrated payments, guest surveys, and more, empowering businesses in the leisure and attractions industry. For more information, visit roller.software.