Pacsun Teams Up with Selena Gomez for Spring '25 RARE DNM Edit
Pacsun has launched the latest drop of its collaboration with Selena Gomez's Rare Impact Fund, introducing the Spring '25 RARE DNM Edit. This year marks the continuation of a partnership that combines fashion with a meaningful cause, aiming to address mental health issues among young people.
The Spring '25 collection is officially launched on February 27, 2025, featuring newly designed cuts and embellishments that reflect contemporary trends while keeping the mission to give back top of mind. With every purchase, 10% of sales will support the Rare Impact Fund, which seeks to enhance access to mental health services and education for youth. Since its previous collection was unveiled in October 2024, this initiative has already generated over $70,000 for youth mental health—a significant stride for a pressing global concern.
This new collection showcases a mix of popular reissued denim and fresh designs, perfect for transitioning into warmer weather. Notable pieces include low-rise bootcut jeans, high-waisted festival shorts, and unique pearl embellishments, blending both casual and trending styles seamlessly. On the men's side, the collection introduces a fashionable denim-on-denim look, featuring a specially created RARE DNM jacquard print and nostalgic Y2K-inspired accessories such as denim chains intertwined with pearls.
Exclusively available at Pacsun, the collection can be found in 50 store locations across the United States, as well as online at Pacsun.com. Prices for the featured items range from $68 to $100, making it accessible for fans who wish to shop stylishly while supporting an important cause.
Selena Gomez founded the Rare Impact Fund to tackle mental health issues and promote self-acceptance, with a goal to mobilize $100 million towards non-profit organizations focused on improving access to mental health resources for youth globally. This partnership with Pacsun highlights outstanding efforts to advocate for young people's mental well-being and create a supportive atmosphere within fashion.
As a leader in youth fashion, Pacsun positions itself at the forefront of cultural movements, passionately offering a vibrant selection of clothing that combines trendsetting designs with social responsibility. Founded in 1980 in Newport, California, and now co-managed from Los Angeles, Pacsun continues to inspire the next generation through innovative collaborations and a deep understanding of youth culture. The brand proudly aligns with organizations like the Rare Impact Fund, emphasizing its commitment to uplift and protect the youth's interests.
For more details about the collection or to shop, visit
Pacsun's official website.
Follow Pacsun on various social media platforms including TikTok, Instagram, Facebook, and YouTube for the latest updates and styles. With impactful partnerships like this, Pacsun shows that fashion can indeed make a difference, transforming shopping into an opportunity to promote mental health awareness among young individuals everywhere.